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The Al Gore effect: An Inconvenient Truth and voluntary carbon offsets

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  • Jacobsen, Grant D.

Abstract

This paper examines the relationship between climate change awareness and household behavior by testing whether Al Gore's documentary An Inconvenient Truth caused an increase in the purchase of voluntary carbon offsets. I find that in the two months following the film's release, zip codes within a 10-mile radius of a zip code where the film was shown experienced a 50 percent relative increase in the purchase of voluntary carbon offsets. During other times, offset purchasing patterns for zip codes inside the 10-mile radius were similar to the patterns of zip codes outside the 10-mile radius. There is, however, little evidence that individuals who purchased an offset due to the film purchased them again a year later.

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Bibliographic Info

Article provided by Elsevier in its journal Journal of Environmental Economics and Management.

Volume (Year): 61 (2011)
Issue (Month): 1 (January)
Pages: 67-78

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Handle: RePEc:eee:jeeman:v:61:y:2011:i:1:p:67-78

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Web page: http://www.elsevier.com/locate/inca/622870

Related research

Keywords: Climate change Voluntary carbon offsets Al Gore An inconvenient truth Awareness campaign;

References

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Cited by:
  1. Jacobsen, Grant D. & Kotchen, Matthew J. & Vandenbergh, Michael P., 2012. "The behavioral response to voluntary provision of an environmental public good: Evidence from residential electricity demand," European Economic Review, Elsevier, vol. 56(5), pages 946-960.
  2. Wilson, Nathan E., 2012. "Uncertain regulatory timing and market dynamics," International Journal of Industrial Organization, Elsevier, vol. 30(1), pages 102-115.

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