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Confirmatory search as a useful heuristic? testing the veracity of entrepreneurial conjectures

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  • Shepherd, Dean A.
  • Haynie, J. Michael
  • McMullen, Jeffery S.
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    Abstract

    Researchers have focused attention on the problematic effects of confirmatory search applied to opportunity evaluations, arguing that a confirmatory strategy almost always leads to poor decisions. The implicit assumption of this research is that confirmatory search cannot conclusively falsify an entrepreneurial conjecture. In this article we focus on circumstances where the search for confirming information (positive test strategy) is a superior strategy for testing the veracity of a conjecture.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0883902611000589
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Venturing.

    Volume (Year): 27 (2012)
    Issue (Month): 6 ()
    Pages: 637-651

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    Handle: RePEc:eee:jbvent:v:27:y:2012:i:6:p:637-651

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    Web page: http://www.elsevier.com/locate/jbusvent

    Related research

    Keywords: Opportunity; Conjecture; Test; Doubt; Belief;

    References

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    Cited by:
    1. Kim, Phillip H. & Li, Mingxiang, 2014. "Injecting demand through spillovers: Foreign direct investment, domestic socio-political conditions, and host-country entrepreneurial activity," Journal of Business Venturing, Elsevier, vol. 29(2), pages 210-231.

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