Measuring the market newness of new ventures
AbstractThe present lack of instruments for measuring entrepreneurial opportunity is hampering progress in entrepreneurship research and fundamental hypotheses about opportunity variance are not being tested. This paper sets out to validate a measure of market newness in new ventures based in Austrian Economics, assuming a view of opportunity as objective and discoverable. Empirically, a sample of 250 new internal ventures in gestation was examined regarding to whom these ventures presented something new in terms of geographical extension or new customer groups. The measure improves on existing instruments by providing more intrinsic range while being firmly anchored in an Austrian Economics framework.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Venturing.
Volume (Year): 27 (2012)
Issue (Month): 2 ()
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Web page: http://www.elsevier.com/locate/jbusvent
entrepreneurial opportunity; individual-opportunity nexus; Austrian economics; Kirzner; measurement theory;
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