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Quality of life and tourism: A conceptual framework and novel segmentation base

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  • Dolnicar, Sara
  • Lazarevski, Katie
  • Yanamandram, Venkata

Abstract

The present study (1) develops a dynamic, individual hierarchical model of the importance of vacations to Quality of Life (QOL), and (2) introduces this concept as a novel segmentation base, acknowledging that not all people want to go on vacation. The proposed Grevillea Model of the Importance of Vacations for Quality of Life is tested empirically by examining 1000 survey responses. Results show that 10% of Australians perceive vacations as critical to QOL. Another 60% perceive vacations add to, but they are not essential to QOL. Practical tourism marketing implications include: (1) vacations are not important to all people; therefore, mass marketing is a waste of resources, (2) people viewing vacations as essential to QOL represent a highly attractive market segment because they are likely to be crisis-resistant, and (3) a vacation's importance to QOL changes over life-stages.

Suggested Citation

  • Dolnicar, Sara & Lazarevski, Katie & Yanamandram, Venkata, 2013. "Quality of life and tourism: A conceptual framework and novel segmentation base," Journal of Business Research, Elsevier, vol. 66(6), pages 724-729.
  • Handle: RePEc:eee:jbrese:v:66:y:2013:i:6:p:724-729
    DOI: 10.1016/j.jbusres.2011.09.010
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    6. Laurence Graillot, 2021. "Main well-being factors in tourism context : an application to active sport tourism [Principaux facteurs du bien-être dans le domaine du tourisme : Une application au cas du tourisme sportif actif]," Post-Print hal-03457468, HAL.
    7. Miroslav Rončák & Petr Scholz & Ivica Linderová, 2021. "Safety Concerns and Travel Behavior of Generation Z: Case Study from the Czech Republic," Sustainability, MDPI, vol. 13(23), pages 1-17, December.
    8. Laurence Graillot, 2017. "Well-being and tourist experiences : a state of the art review of positive psychology studies [Le bien-être et les expériences touristiques : un état de l'art mené dans le cadre de la psychologie p," Post-Print hal-01882972, HAL.
    9. Davison, Lisa & Littleford, Clare & Ryley, Tim, 2014. "Air travel attitudes and behaviours: The development of environment-based segments," Journal of Air Transport Management, Elsevier, vol. 36(C), pages 13-22.
    10. Joe Baldwin & Claire Haven-Tang & Steve Gill & Nigel Morgan & Annette Pritchard, 0. "Using the Perceptual Experience Laboratory (PEL) to simulate tourism environments for hedonic wellbeing," Information Technology & Tourism, Springer, vol. 0, pages 1-23.
    11. Page, Stephen J. & Hartwell, Heather & Johns, Nick & Fyall, Alan & Ladkin, Adele & Hemingway, Ann, 2017. "Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice," Tourism Management, Elsevier, vol. 60(C), pages 466-477.
    12. Michał Czepkiewicz & Áróra Árnadóttir & Jukka Heinonen, 2019. "Flights Dominate Travel Emissions of Young Urbanites," Sustainability, MDPI, vol. 11(22), pages 1-35, November.
    13. Anca Băndoi & Elena Jianu & Maria Enescu & Gheorghe Axinte & Sorin Tudor & Daniela Firoiu, 2020. "The Relationship between Development of Tourism, Quality of Life and Sustainable Performance in EU Countries," Sustainability, MDPI, vol. 12(4), pages 1-24, February.
    14. Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018. "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 1-14.
    15. Áróra Árnadóttir & Michał Czepkiewicz & Jukka Heinonen, 2019. "The Geographical Distribution and Correlates of Pro-Environmental Attitudes and Behaviors in an Urban Region," Energies, MDPI, vol. 12(8), pages 1-29, April.
    16. Joe Baldwin & Claire Haven-Tang & Steve Gill & Nigel Morgan & Annette Pritchard, 2021. "Using the Perceptual Experience Laboratory (PEL) to simulate tourism environments for hedonic wellbeing," Information Technology & Tourism, Springer, vol. 23(1), pages 45-67, March.
    17. Kulshreshtha, Kushagra & Sharma, Gunjan, 2022. "From restaurant to cloud kitchen: Survival of the fittest during COVID-19 An empirical examination," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    18. Croes, Robertico & Ridderstaat, Jorge & van Niekerk, Mathilda, 2018. "Connecting quality of life, tourism specialization, and economic growth in small island destinations: The case of Malta," Tourism Management, Elsevier, vol. 65(C), pages 212-223.

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