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Symbolic consumption of tourism destination brands

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  • Ekinci, Yuksel
  • Sirakaya-Turk, Ercan
  • Preciado, Sandra

Abstract

This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n=361) who visited a Mediterranean resort city. The results validate three dimensions of symbolic tourism destination brand—self-congruence, brand identification, and lifestyle-congruence affect destination brand loyalty. Practical and theoretical implications are discussed within the general framework of consumer behavior theory.

Suggested Citation

  • Ekinci, Yuksel & Sirakaya-Turk, Ercan & Preciado, Sandra, 2013. "Symbolic consumption of tourism destination brands," Journal of Business Research, Elsevier, vol. 66(6), pages 711-718.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:6:p:711-718
    DOI: 10.1016/j.jbusres.2011.09.008
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    References listed on IDEAS

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