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Advances in internet consumer behavior and marketing strategy: Introduction to the special issue

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  • Laroche, Michel

Abstract

This second special issue of the Journal of Business Research on Internet consumer behavior features twelve articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to advances in internet consumer behavior and marketing strategy, and the contributions are regrouped into four broad categories: influence of trust and role of virtual communities; understanding the role of electronic word-of-mouth; understanding consumer reactions to pricing on the internet; consumer issues in marketing strategy. It concludes with future research directions.

Suggested Citation

  • Laroche, Michel, 2010. "Advances in internet consumer behavior and marketing strategy: Introduction to the special issue," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1015-1017, September.
    • Handle: RePEc:eee:jbrese:v:63:y::i:9-10:p:1015-1017
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    Cited by:

    1. Zhang, Jason Q. & Craciun, Georgiana & Shin, Dongwoo, 2010. "When does electronic word-of-mouth matter? A study of consumer product reviews," Journal of Business Research, Elsevier, vol. 63(12), pages 1336-1341, December.
    2. Krush, Michael T. & Pennington, Julia R. & Fowler, Aubrey R. & Mittelstaedt, John D., 2015. "Positive marketing: A new theoretical prototype of sharing in an online community," Journal of Business Research, Elsevier, vol. 68(12), pages 2503-2512.

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