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Migration and materialism: The roles of ethnic identity, religiosity, and generation


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  • Cleveland, Mark
  • Chang, William
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    Culture is the most complex and powerful influence on consumer behavior. Within culturally heterogeneous societies, marketing managers must consider the psychological and behavioral effects that emanate from ethnic identity. Of the many values that immigrants bring to their adopted home, some have their basis in religious beliefs. Most migration occurs from the developing to the developed world, where the acquisition of and devotion to material possessions typify post-industrial society. A largely unanswered question concerns how members of immigrant communities cope with the conflicting values associated with materialism, and those associated with ethnic communal ties and religious fulfillment. This research focuses on materialism as manifested among first- and second-generation Korean-Canadians, as a function of both ethnic identity and religiosity. The researchers uncover generational differences on the interrelationships of these three constructs.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 62 (2009)
    Issue (Month): 10 (October)
    Pages: 963-971

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    Handle: RePEc:eee:jbrese:v:62:y:2009:i:10:p:963-971

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    Keywords: Materialism Ethnic identity Religiosity Generation Culture Migration;


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    1. Stayman, Douglas M & Deshpande, Rohit, 1989. " Situational Ethnicity and Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 16(3), pages 361-71, December.
    2. Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 139-68, September.
    3. McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 71-84, June.
    4. Ger, Guliz & Belk, Russell W., 1996. "Cross-cultural differences in materialism," Journal of Economic Psychology, Elsevier, vol. 17(1), pages 55-77, February.
    5. William Swinyard & Ah-Keng Kau & Hui-Yin Phua, 2001. "Happiness, Materialism, and Religious Experience in the US AND SINGAPORE," Journal of Happiness Studies, Springer, vol. 2(1), pages 13-32, March.
    6. Mehta, Raj & Belk, Russell W, 1991. " Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States," Journal of Consumer Research, University of Chicago Press, vol. 17(4), pages 398-411, March.
    7. Richins, Marsha L & Dawson, Scott, 1992. " A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 303-16, December.
    8. Burroughs, James E & Rindfleisch, Aric, 2002. " Materialism and Well-Being: A Conflicting Values Perspective," Journal of Consumer Research, University of Chicago Press, vol. 29(3), pages 348-70, December.
    9. Oswald, Laura R, 1999. " Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants," Journal of Consumer Research, University of Chicago Press, vol. 25(4), pages 303-18, March.
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    Cited by:
    1. Granger, Karen & Lu, Vinh Nhat & Conduit, Jodie & Veale, Roberta & Habel, Cullen, 2014. "Keeping the faith! Drivers of participation in spiritually-based communities," Journal of Business Research, Elsevier, vol. 67(2), pages 68-75.
    2. Cleveland, Mark & Erdogan, Seçil & ArIkan, Gülay & Poyraz, Tugça, 2011. "Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study," Journal of Business Research, Elsevier, vol. 64(9), pages 934-943, September.
    3. Krist Swimberghe & Laura Flurry & Janna Parker, 2011. "Consumer Religiosity: Consequences for Consumer Activism in the United States," Journal of Business Ethics, Springer, vol. 103(3), pages 453-467, October.
    4. Cappellini, Benedetta & Yen, Dorothy Ai-wan, 2013. "Little Emperors in the UK: Acculturation and food over time," Journal of Business Research, Elsevier, vol. 66(8), pages 968-974.
    5. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    6. Karabati, Serdar & Cemalcilar, Zeynep, 2010. "Values, materialism, and well-being: A study with Turkish university students," Journal of Economic Psychology, Elsevier, vol. 31(4), pages 624-633, August.
    7. Kalamas, Maria & Cleveland, Mark & Laroche, Michel, 2014. "Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control," Journal of Business Research, Elsevier, vol. 67(2), pages 12-22.


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