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"To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making

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  • Coyle, James R.
  • Gould, Stephen J.
  • Gupta, Pola
  • Gupta, Reetika

Abstract

The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.

Suggested Citation

  • Coyle, James R. & Gould, Stephen J. & Gupta, Pola & Gupta, Reetika, 2009. ""To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making," Journal of Business Research, Elsevier, vol. 62(10), pages 1031-1037, October.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:10:p:1031-1037
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    3. Parry, Glenn & Bustinza, Oscar F. & Vendrell-Herrero, Ferran, 2012. "Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes," International Journal of Production Economics, Elsevier, vol. 135(1), pages 320-332.
    4. Dilmperi, Athina & King, Tamira & Dennis, Charles, 2011. "Pirates of the web: The curse of illegal downloading," Journal of Retailing and Consumer Services, Elsevier, vol. 18(2), pages 132-140.
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    8. Shanahan, Kevin J. & Hyman, Michael R., 2010. "Motivators and enablers of SCOURing: A study of online piracy in the US and UK," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1095-1102, September.
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    10. Clayton Davies & Glenn Parry & Janet Carruthers & Marcus Kepple-Palmer, 2015. "The Epistemological Foundations of Music Piracy in the Digital Marketplace," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(4), pages 42-53.
    11. Marc Bourreau & Marianne Lumeau & Francois Moreau & Jordana Viotto da Cruz, 2019. "Recent or Free? An Experimental Study of the Motivations for Pirating Movies," CESifo Working Paper Series 8036, CESifo.
    12. Ignacio Redondo & Diana Serrano, 2023. "Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services," Administrative Sciences, MDPI, vol. 13(5), pages 1-16, May.
    13. Steven James Watson & Daniel John Zizzo & Piers Fleming, 2015. "Determinants of Unlawful File Sharing: A Scoping Review," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-23, June.
    14. Wang, Yi-Shun & Yeh, Ching-Hsuan & Liao, Yi-Wen, 2013. "What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy," International Journal of Information Management, Elsevier, vol. 33(1), pages 199-208.
    15. Yang, Zhiyong & Wang, Jingguo & Mourali, Mehdi, 2015. "Effect of peer influence on unauthorized music downloading and sharing: The moderating role of self-construal," Journal of Business Research, Elsevier, vol. 68(3), pages 516-525.
    16. Martin Eisend, 2019. "Explaining Digital Piracy: A Meta-Analysis," Information Systems Research, INFORMS, vol. 30(2), pages 636-664, June.
    17. Sinclair, Gary & Tinson, Julie, 2017. "Psychological ownership and music streaming consumption," Journal of Business Research, Elsevier, vol. 71(C), pages 1-9.
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