This paper adds another layer of interpretation to the data of Beverland, Farrelly, and Lim (2007). First, I explore the link between Beverland et al. (2007) and the thought of Martin Buber (1923). Then I argue that some respondents see their dogs through the metaphor of human friendship and others through the metaphor of human parenting. I share Beverland et al.'s ethical views that in the highest forms of relationships, people attempt to see the other as they really are. But note an irony - namely, that many of the respondents most committed to individual relationships with their pets anthropomorphize their dogs in ways that work against this kind of honest relationship.
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