A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 61 (2008)
Issue (Month): 3 (March)
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Web page: http://www.elsevier.com/locate/jbusres
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- Kim, Junyong & Gupta, Pranjal, 2012. "Emotional expressions in online user reviews: How they influence consumers' product evaluations," Journal of Business Research, Elsevier, vol. 65(7), pages 985-992.
- Wang, Kai-Yu & Ting, I-Hsien & Wu, Hui-Ju, 2013. "Discovering interest groups for marketing in virtual communities: An integrated approach," Journal of Business Research, Elsevier, vol. 66(9), pages 1360-1366.
- Osti, Linda, 2009. "Creating UGC Areas of Official Destination Websites: Is there a Recipe for Success? An Insight through Netnographic Research," MPRA Paper 25436, University Library of Munich, Germany, revised Aug 2009.
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