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Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants


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  • Wamwara-Mbugua, L. Wakiuru
  • Cornwell, T. Bettina
  • Boller, Gregory
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 61 (2008)
    Issue (Month): 2 (February)
    Pages: 83-90

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    Handle: RePEc:eee:jbrese:v:61:y:2008:i:2:p:83-90

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    1. Celsi, Richard L & Rose, Randall L & Leigh, Thomas W, 1993. " An Exploration of High-Risk Leisure Consumption through Skydiving," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 1-23, June.
    2. Spiggle, Susan, 1994. " Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 21(3), pages 491-503, December.
    3. Stayman, Douglas M & Deshpande, Rohit, 1989. " Situational Ethnicity and Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 16(3), pages 361-71, December.
    4. Mehta, Raj & Belk, Russell W, 1991. " Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States," Journal of Consumer Research, University of Chicago Press, vol. 17(4), pages 398-411, March.
    5. Albert M. Muiz Jr. & Hope Jensen Schau, 2005. "Religiosity in the Abandoned Apple Newton Brand Community," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 737-747, 03.
    6. Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F, 1999. " Gift Receipt and the Reformulation of Interpersonal Relationships," Journal of Consumer Research, University of Chicago Press, vol. 25(4), pages 385-402, March.
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    Cited by:
    1. Jamal, Ahmad & Shukor, Syadiyah Abdul, 2014. "Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims," Journal of Business Research, Elsevier, vol. 67(3), pages 237-245.
    2. Fortenberry Jr., John L. & McGoldrick, Peter J., 2011. "Receptiveness of Black Americans to outdoor advertising," Journal of Business Research, Elsevier, vol. 64(6), pages 586-593, June.
    3. Cross, Samantha N.N. & Gilly, Mary C., 2014. "Consumption compromises: Negotiation and unification within contemporary families," Journal of Business Research, Elsevier, vol. 67(4), pages 449-456.
    4. Cappellini, Benedetta & Yen, Dorothy Ai-wan, 2013. "Little Emperors in the UK: Acculturation and food over time," Journal of Business Research, Elsevier, vol. 66(8), pages 968-974.


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