What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 61 (2008)
Issue (Month): 1 (January)
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Web page: http://www.elsevier.com/locate/jbusres
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- McMILLAN, SALLY J. & HWANG, JANG-SUN & LEE, GUIOHK, 2003. "Effects of Structural and Perceptual Factors on Attitudes toward the Website," Journal of Advertising Research, Cambridge University Press, vol. 43(04), pages 400-409, December.
- Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
- Ringle, Christian M. & Sarstedt, Marko & Schlittgen, Rainer & Taylor, Charles R., 2013. "PLS path modeling and evolutionary segmentation," Journal of Business Research, Elsevier, vol. 66(9), pages 1318-1324.
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