Hope and self-regulatory goals applied to an advertising context: Promoting prevention stimulates goal-directed behavior
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 61 (2008)
Issue (Month): 10 (October)
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Web page: http://www.elsevier.com/locate/jbusres
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Aaker, Jennifer L. & Lee, Angela Y., 2006. "Understanding Regulatory Fit," Research Papers 1910, Stanford University, Graduate School of Business.
- Crowe, Ellen & Higgins, E. Tory, 1997. "Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 69(2), pages 117-132, February.
- Maria J. Louro & Rik Pieters & Marcel Zeelenberg, 2005. "Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 833-840, 03.
- Pham, Michel Tuan & Avnet, Tamar, 2004. " Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 30(4), pages 503-18, March.
- Zeelenberg, M. & Pieters, R., 1999. "On service delivery that might have been: Behavioral responses to disappointment and regret," Open Access publications from Tilburg University urn:nbn:nl:ui:12-80654, Tilburg University.
- Gustavo de Mello & Deborah J. MacInnis & David W. Stewart, 2007. "Threats to Hope: Effects on Reasoning about Product Information," Journal of Consumer Research, University of Chicago Press, vol. 34(2), pages 153-161, 06.
- Louro, M.J.S. & Pieters, R. & Zeelenberg, M., 2005. "Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions," Open Access publications from Tilburg University urn:nbn:nl:ui:12-148718, Tilburg University.
- Bougie, J.R.G. & Pieters, R. & Zeelenberg, M., 2003. "Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services," Open Access publications from Tilburg University urn:nbn:nl:ui:12-123756, Tilburg University.
- Pieters, R. & Baumgartner, H. & Allen, D., 1995. "A means-end chain approach to consumers' goal structures," Open Access publications from Tilburg University urn:nbn:nl:ui:12-378581, Tilburg University.
- Chatterjee, Subimal & Malshe, Ashwin Vinod & Heath, Timothy B., 2010. "The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus," Journal of Business Research, Elsevier, vol. 63(12), pages 1290-1294, December.
- Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin, 2011. "May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control," MPRA Paper 33544, University Library of Munich, Germany.
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