Balancing external adaptation and internal effectiveness: Achieving better brand performance
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 60 (2007)
Issue (Month): 1 (January)
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Web page: http://www.elsevier.com/locate/jbusres
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- Terawatanavong, Civilai & Whitwell, Gregory J. & Widing, Robert E. & O'Cass, Aron, 2011. "Technological turbulence, supplier market orientation, and buyer satisfaction," Journal of Business Research, Elsevier, vol. 64(8), pages 911-918, August.
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