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Balancing external adaptation and internal effectiveness: Achieving better brand performance

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  • O'Cass, Aron
  • Ngo, Liem Viet
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4MC71KN-1/2/f0ea73c7a13ee74a4971f90323cff37d
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 60 (2007)
    Issue (Month): 1 (January)
    Pages: 11-20

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    Handle: RePEc:eee:jbrese:v:60:y:2007:i:1:p:11-20

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    Web page: http://www.elsevier.com/locate/jbusres

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Gabriel Hawawini & Venkat Subramanian & Paul Verdin, 2003. "Is performance driven by industry or firm-specific factors? A new look at the evidence," ULB Institutional Repository 2013/14188, ULB -- Universite Libre de Bruxelles.
    2. Woodside, Arch G. & Sullivan, Daniel P. & TrappeyIII, Randolph J., 1999. "Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance," Journal of Business Research, Elsevier, vol. 45(2), pages 135-146, June.
    3. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. " A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 30(2), pages 199-218, September.
    4. Moore, Marguerite, 2005. "Towards a confirmatory model of retail strategy types: an empirical test of miles and snow," Journal of Business Research, Elsevier, vol. 58(5), pages 696-704, May.
    5. Stoelhorst, J. W. & van Raaij, Erik M., 2004. "On explaining performance differentials: Marketing and the managerial theory of the firm," Journal of Business Research, Elsevier, vol. 57(5), pages 462-477, May.
    6. Schmalensee, Richard, 1985. "Do Markets Differ Much?," American Economic Review, American Economic Association, vol. 75(3), pages 341-51, June.
    7. Lukas, Bryan A., 1999. "Strategic Type, Market Orientation, and the Balance between Adaptability and Adaptation," Journal of Business Research, Elsevier, vol. 45(2), pages 147-156, June.
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    Cited by:
    1. Hau, Le Nguyen & Evangelista, Felicitas & Thuy, Pham Ngoc, 2013. "Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam," Journal of Business Research, Elsevier, vol. 66(12), pages 2412-2417.
    2. Ngo, Liem Viet & O'Cass, Aron, 2013. "Innovation and business success: The mediating role of customer participation," Journal of Business Research, Elsevier, vol. 66(8), pages 1134-1142.
    3. Hoang Linh VU & Dominique BONET FERNANDEZ, 2014. "Proposition d’un modèle de relations producteur-distributeur : une application à la gestion des conflits en contexte interculturel," Working Papers 2014-231, Department of Research, Ipag Business School.
    4. Terawatanavong, Civilai & Whitwell, Gregory J. & Widing, Robert E. & O'Cass, Aron, 2011. "Technological turbulence, supplier market orientation, and buyer satisfaction," Journal of Business Research, Elsevier, vol. 64(8), pages 911-918, August.

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