The RELQUAL scale: a measure of relationship quality in export market ventures
AbstractIn this article the authors develop a new measurement scale (the RELQUAL scale) to assess the degree of relationship quality between the exporting firm and the importer. Relationship quality is presented as a high order concept. Findings reveal that a better quality of the relationship results in a greater 1) amount of information sharing, 2) communication quality, 3) long-term orientation, as well as 4) satisfaction with the relationship. The four multi-item scales show strong evidence of reliability as well as convergent, discriminant and nomological validity in a sample of British exporters. Findings also reveal that relationship quality is positively and significantly associated with export performance. Suggestions for applying the measure in future research are presented.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 58 (2005)
Issue (Month): 8 (August)
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Web page: http://www.elsevier.com/locate/jbusres
Other versions of this item:
- Lages, Carmen & Lages, Cristiana Raquel & Lages, Luis Filipe, 2004. "The relqual scale: a measure of relationship quality in export market ventures," FEUNL Working Paper Series wp447, Universidade Nova de Lisboa, Faculdade de Economia.
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