On the sociocognitive dynamics between categories and product models in mature markets
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 58 (2005)
Issue (Month): 1 (January)
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Web page: http://www.elsevier.com/locate/jbusres
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- Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 219-39, December.
- Schouten, John W & McAlexander, James H, 1995. " Subcultures of Consumptions: An Ethnography of the New Bikers," Journal of Consumer Research, University of Chicago Press, vol. 22(1), pages 43-61, June.
- Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. " Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 240-50, December.
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