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On the sociocognitive dynamics between categories and product models in mature markets

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  • Rosa, Jose Antonio
  • Judson, Kimberly M.
  • Porac, Joseph F.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-494HRY8-1/2/4a9036422874ba4905ca0d7085af3d35
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 58 (2005)
    Issue (Month): 1 (January)
    Pages: 62-69

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    Handle: RePEc:eee:jbrese:v:58:y:2005:i:1:p:62-69

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. " Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 240-50, December.
    2. Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 219-39, December.
    3. Schouten, John W & McAlexander, James H, 1995. " Subcultures of Consumptions: An Ethnography of the New Bikers," Journal of Consumer Research, University of Chicago Press, vol. 22(1), pages 43-61, June.
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    Cited by:
    1. Rosa, José Antonio & Qualls, William J. & Ruth, Julie A., 2014. "Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs," Journal of Business Research, Elsevier, vol. 67(3), pages 386-393.

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