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The complexity of consumers' cognitive structures and its relevance to consumer behavior

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  • Zinkhan, George M.
  • Braunsberger, Karin

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  • Zinkhan, George M. & Braunsberger, Karin, 2004. "The complexity of consumers' cognitive structures and its relevance to consumer behavior," Journal of Business Research, Elsevier, vol. 57(6), pages 575-582, June.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:6:p:575-582
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    References listed on IDEAS

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    1. anonymous, 2002. "Consumer spending, housing hold their own," Western economic developments, Federal Reserve Bank of San Francisco, issue Sep, pages 1-3.
    2. Pitt, Leyland F. & Berthon, Pierre R. & Watson, Richard T. & Zinkhan, George M., 2002. "The Internet and the birth of real consumer power," Business Horizons, Elsevier, vol. 45(4), pages 7-14.
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    2. Faiers, Adam & Cook, Matt & Neame, Charles, 2007. "Towards a contemporary approach for understanding consumer behaviour in the context of domestic energy use," Energy Policy, Elsevier, vol. 35(8), pages 4381-4390, August.
    3. Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    4. Bożena Frączek, 2020. "A System to Support the Transparency of Consumer Credit Offers," JRFM, MDPI, vol. 13(12), pages 1-13, December.
    5. Jui-Che Tu & Yukari Nagai & Min-Chieh Shih, 2018. "Establishing Design Strategies and an Assessment Tool of Home Appliances to Promote Sustainable Behavior for the New Poor," Sustainability, MDPI, vol. 10(5), pages 1-21, May.
    6. van Rekom, Johan & Verlegh, Peeter W.J. & Slokkers, Robert, 2009. "The owner's edge: Brand ownership influences causal maps," Journal of Business Research, Elsevier, vol. 62(3), pages 339-344, March.
    7. Hansen, Torben & Thomsen, Thyra Uth, 2018. "The influence of consumers’ interest in healthy eating, definitions of healthy eating, and personal values on perceived dietary quality," Food Policy, Elsevier, vol. 80(C), pages 55-67.

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