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Examining the unintended consequences of marketing

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  • Fry, Marie-Louise
  • Polonsky, Michael Jay
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-48XCPJG-1/2/8ad3919fcc29607dcf7345d311e7c512
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 57 (2004)
    Issue (Month): 11 (November)
    Pages: 1303-1306

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    Handle: RePEc:eee:jbrese:v:57:y:2004:i:11:p:1303-1306

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Kenneth L Kraft & Lawrence R. Jauch, 1992. "The Organizational Effectiveness Menu: A Device for Stakeholder Assessment," American Journal of Business, Emerald Group Publishing, vol. 7(1), pages 18-23.
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    Cited by:
    1. Anna Torres & Tammo H. A. Bijmolt & Josep A. Tribó & Peter Verhoef, 2010. "Generating global brand equity through corporate social responsibility to key stakeholders," Economics Working Papers 1209, Department of Economics and Business, Universitat Pompeu Fabra, revised Oct 2011.
    2. Sweetin, Vernon H. & Knowles, Lynette L. & Summey, John H. & McQueen, Kand S., 2013. "Willingness-to-punish the corporate brand for corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1822-1830.
    3. Nigel Piercy & Nikala Lane, 2007. "Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers," Journal of Business Ethics, Springer, vol. 72(1), pages 87-102, April.
    4. Polonsky, Michael Jay, 2011. "Transformative green marketing: Impediments and opportunities," Journal of Business Research, Elsevier, vol. 64(12), pages 1311-1319.

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