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Examining the unintended consequences of marketing

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  • Fry, Marie-Louise
  • Polonsky, Michael Jay

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  • Fry, Marie-Louise & Polonsky, Michael Jay, 2004. "Examining the unintended consequences of marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1303-1306, November.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:11:p:1303-1306
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    References listed on IDEAS

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    1. Kenneth L Kraft & Lawrence R. Jauch, 1992. "The Organizational Effectiveness Menu: A Device for Stakeholder Assessment," American Journal of Business, Emerald Group Publishing, vol. 7(1), pages 18-23.
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    Cited by:

    1. Lizhe Xu, 2020. "Case Study Of Corporate Communication: Lenovo Nominations Campaign For 2008 Olympic Torchbearers," Working papers 2020-36-08, Voice of Research.
    2. Angela R. Dobele & Kate Westberg & Marion Steel & Kris Flowers, 2014. "An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 145-159, March.
    3. Sweetin, Vernon H. & Knowles, Lynette L. & Summey, John H. & McQueen, Kand S., 2013. "Willingness-to-punish the corporate brand for corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1822-1830.
    4. Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
    5. Torres, Anna & Bijmolt, Tammo H.A. & Tribó, Josep A. & Verhoef, Peter, 2012. "Generating global brand equity through corporate social responsibility to key stakeholders," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 13-24.
    6. Nigel Piercy & Nikala Lane, 2007. "Ethical and Moral Dilemmas Associated with Strategic Relationships between Business-to-Business Buyers and Sellers," Journal of Business Ethics, Springer, vol. 72(1), pages 87-102, April.
    7. Polonsky, Michael Jay, 2011. "Transformative green marketing: Impediments and opportunities," Journal of Business Research, Elsevier, vol. 64(12), pages 1311-1319.
    8. Jingan Zhu & Yalun Li & Ping Jiang & Biao Hu & Liang Emlyn Yang, 2020. "Analysis on the Dynamic Evolution of Bioenergy Industry in the Yangtze River Delta Based on Multilevel Social Network Theory," Energies, MDPI, vol. 13(23), pages 1-21, December.
    9. M. Paula Fitzgerald & Cait Poynor Lamberton & Michael F. Walsh, 2016. "Will I Pay for Your Pleasure? Consumers’ Perceptions of Negative Externalities and Responses to Pigovian Taxes," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 355-377.
    10. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.

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