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Advertising standardization in multinational corporations: The subsidiary perspective

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Author Info
Samiee, Saeed
Jeong, Insik
Pae, Jae Hyeon
Tai, Susan
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File URL: http://www.sciencedirect.com/science/article/B6V7S-48TCHVC-5/2/09c4d4a90aa2ffcc8e82583f4e9738b3
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 56 (2003)
Issue (Month): 8 (August)
Pages: 613-626
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Handle: RePEc:eee:jbrese:v:56:y:2003:i:8:p:613-626

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