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Marketing: a critical realist approach

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  • Easton, Geoff

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  • Easton, Geoff, 2002. "Marketing: a critical realist approach," Journal of Business Research, Elsevier, vol. 55(2), pages 103-109, February.
  • Handle: RePEc:eee:jbrese:v:55:y:2002:i:2:p:103-109
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    References listed on IDEAS

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    1. Hunt, Shelby D, 1991. "Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapproachement," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 32-44, June.
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    Cited by:

    1. Giovanardi, Massimo & Lucarelli, Andrea, 2018. "Sailing through marketing: A critical assessment of spatiality in marketing literature," Journal of Business Research, Elsevier, vol. 82(C), pages 149-159.
    2. Mouzas, Stefanos, 2022. "What drives business transformation? Evidence from manufacturer-retailer networks," Journal of Business Research, Elsevier, vol. 143(C), pages 282-293.
    3. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
    4. Mingers, John, 2015. "Helping business schools engage with real problems: The contribution of critical realism and systems thinking," European Journal of Operational Research, Elsevier, vol. 242(1), pages 316-331.
    5. Christian Homburg, 2007. "Betriebswirtschaftslehre als Empirische Wissenschaft — Bestandsaufnahme und Empfehlungen," Schmalenbach Journal of Business Research, Springer, vol. 59(56), pages 27-60, January.
    6. Hubbard, Raymond & Lindsay, R. Murray, 2013. "From significant difference to significant sameness: Proposing a paradigm shift in business research," Journal of Business Research, Elsevier, vol. 66(9), pages 1377-1388.
    7. Davis, Donna F. & Golicic, Susan L. & Boerstler, Courtney N. & Choi, Sunny & Oh, Hanmo, 2013. "Does marketing research suffer from methods myopia?," Journal of Business Research, Elsevier, vol. 66(9), pages 1245-1250.
    8. Mouzas, Stefanos, 2006. "Efficiency versus effectiveness in business networks," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1124-1132, October.

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