Shedding some light on store atmospherics: influence of illumination on consumer behavior
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 54 (2001)
Issue (Month): 2 (November)
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Web page: http://www.elsevier.com/locate/jbusres
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- Hoyer, Wayne D, 1984. " An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, University of Chicago Press, vol. 11(3), pages 822-29, December.
- Ridmi Gajanayake Author_Email: email@example.com & Sashini Gajanayake & H.A.K.N.S. Surangi, 2011. "The Impact Of Selected Visual Merchandising Techniques On Patronage Intentions In Supermarkets (Study Based On Colombo District)," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-231, Conference Master Resources.
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