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Conducting Marketing Science: The Role of Replication in the Research Process

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  • Easley, Richard W.
  • Madden, Charles S.
  • Dunn, Mark G.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-3YS39B5-C/2/1c9b9760f23a45ce80d3b1ee0be9fb67
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 48 (2000)
    Issue (Month): 1 (April)
    Pages: 83-92

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    Handle: RePEc:eee:jbrese:v:48:y:2000:i:1:p:83-92

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    Web page: http://www.elsevier.com/locate/jbusres

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    References

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    1. Calder, Bobby J & Philips, Lynn W & Tybout, Alice M, 1983. " Beyond External Validity," Journal of Consumer Research, University of Chicago Press, vol. 10(1), pages 112-24, June.
    2. Shimp, Terence A & Stuart, Elnora W & Engle, Randall W, 1991. " A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context," Journal of Consumer Research, University of Chicago Press, vol. 18(1), pages 1-12, June.
    3. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. " Designing Research for Application," Journal of Consumer Research, University of Chicago Press, vol. 8(2), pages 197-207, September.
    4. Lynch, John G, Jr, 1983. " The Role of External Validity in Theoretical Research," Journal of Consumer Research, University of Chicago Press, vol. 10(1), pages 109-11, June.
    5. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1982. " The Concept of External Validity," Journal of Consumer Research, University of Chicago Press, vol. 9(3), pages 240-44, December.
    6. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. " A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 18(3), pages 273-83, December.
    7. Lynch, John G, Jr, 1982. " On the External Validity of Experiments in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 9(3), pages 225-39, December.
    8. Peterson, Robert A & Albaum, Gerald & Beltramini, Richard F, 1985. " A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments," Journal of Consumer Research, University of Chicago Press, vol. 12(1), pages 97-103, June.
    9. Sternthal, Brian & Tybout, Alice M & Calder, Bobby J, 1987. " Confirmatory versus Comparative Approaches to Judging Theory Tests," Journal of Consumer Research, University of Chicago Press, vol. 14(1), pages 114-25, June.
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    Cited by:
    1. Hubbard, Raymond & Lindsay, R. Murray, 2013. "The significant difference paradigm promotes bad science," Journal of Business Research, Elsevier, vol. 66(9), pages 1393-1397.
    2. Theodosiou, Marios & Katsikea, Evangelia, 2007. "How management control and job-related characteristics influence the performance of export sales managers," Journal of Business Research, Elsevier, vol. 60(12), pages 1261-1271, December.
    3. Hubbard, Raymond & Lindsay, R. Murray, 2013. "From significant difference to significant sameness: Proposing a paradigm shift in business research," Journal of Business Research, Elsevier, vol. 66(9), pages 1377-1388.
    4. Argouslidis, Paraskevas C., 2004. "An empirical investigation into the alternative strategies to implement the elimination of financial services," Journal of World Business, Elsevier, vol. 39(4), pages 393-413, November.
    5. James, Victoria K., 2010. "A socio-cultural approach to exploring consumer boycott intelligence: A commentary essay," Journal of Business Research, Elsevier, vol. 63(4), pages 363-365, April.
    6. Weismeier-Sammer, Daniela, 2011. "Entrepreneurial behavior in family firms: A replication study," Journal of Family Business Strategy, Elsevier, vol. 2(3), pages 128-138.
    7. Pesämaa, Ossi, 2007. "Development of relationships in interorganizational networks: studies in the tourism and construction industries," MPRA Paper 8478, University Library of Munich, Germany.
    8. Pina, José M. & Dall'Olmo Riley, Francesca & Lomax, Wendy, 2013. "Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach," Journal of Business Research, Elsevier, vol. 66(9), pages 1411-1419.
    9. Uncles, Mark D. & Kwok, Simon, 2013. "Designing research with in-built differentiated replication," Journal of Business Research, Elsevier, vol. 66(9), pages 1398-1405.
    10. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
    11. Riefler, Petra & Diamantopoulos, Adamantios, 2009. "Consumer cosmopolitanism: Review and replication of the CYMYC scale," Journal of Business Research, Elsevier, vol. 62(4), pages 407-419, April.

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