Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 42 (1998)
Issue (Month): 3 (July)
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Web page: http://www.elsevier.com/locate/jbusres
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