Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 21 (1990)
Issue (Month): 3 (November)
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Web page: http://www.elsevier.com/locate/jbusres
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- Juan C. Gázquez-Abad & Manuel Sánchez-Pérez, 2009. "Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 36-55.
- Jones, Eugene, 2004. "Supermarket Pricing And Game Theory: The Presence Of Wal-Mart," 2004 Annual meeting, August 1-4, Denver, CO 20108, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Volle, Pierre, 2001. "The short-term effect of store-level promotions on store choice, and the moderating role of individual variables," Journal of Business Research, Elsevier, vol. 53(2), pages 63-73, August.
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