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Store image and the prediction of performance in retailing

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Author Info
Hildebrandt, Lutz

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File URL: http://www.sciencedirect.com/science/article/B6V7S-460P4TH-1G/2/ff1b7c49eb36d900d9b2415afd1c69b2
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Publisher Info
Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 17 (1988)
Issue (Month): 1 (August)
Pages: 91-100
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Handle: RePEc:eee:jbrese:v:17:y:1988:i:1:p:91-100

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Web page: http://www.elsevier.com/locate/jbusres

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  1. Pierre Volle, 2001. "The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables," Post-Print halshs-00164831_v1, HAL. [Downloadable!]
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