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Measuring corporate images: A review of alternative approaches

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  • Dowling, Grahame R.

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  • Dowling, Grahame R., 1988. "Measuring corporate images: A review of alternative approaches," Journal of Business Research, Elsevier, vol. 17(1), pages 27-34, August.
  • Handle: RePEc:eee:jbrese:v:17:y:1988:i:1:p:27-34
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    Cited by:

    1. Ana Sofia Branca & Maria Rosa Borges, 2011. "The Impact of Corporate Rebranding on the Firm‟s Market Value," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 1(4), pages 175-175.
    2. Ricardo Leiva & Ignacio Ferrero & Reyes Calderón, 2014. "Corporate Reputation and Corporate Ethics: Looking Good or Doing Well," Faculty Working Papers 05/14, School of Economics and Business Administration, University of Navarra.
    3. Robert P. Ormrod & Annika C. Müller, 2022. "The Impact of Corporate Political Activity on Corporate Reputation Amongst Industry Stakeholders," Corporate Reputation Review, Palgrave Macmillan, vol. 25(3), pages 226-238, August.
    4. Shakeel Ahmed & Muhammad Hasnain Ali, 2022. "Institutional Service Quality, Word of Mouth and Institutional Image: An Empirical Study of Pakistani Universities," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(1), pages 18-30, March.
    5. Lai, Fujun & Griffin, Mitch & Babin, Barry J., 2009. "How quality, value, image, and satisfaction create loyalty at a Chinese telecom," Journal of Business Research, Elsevier, vol. 62(10), pages 980-986, October.
    6. Shobhit Agarwal & A. K. Dey, 2010. "Perception Mapping of Travelers: Case of Six Indian Domestic Airlines," American Journal of Economics and Business Administration, Science Publications, vol. 2(2), pages 141-146, June.
    7. Shantanu Dutta & Supriya Katti & B. V. Phani & Pengcheng Zhu, 2022. "Corporate social responsibility spending as a building block for sustainable corporate ethical identity: Lessons from Indian business groups," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 696-717, April.
    8. Nesset, Erik & Bergem, Ola & Nervik, Bjørn & Schiøll Sørlie, Even & Helgesen, Øyvind, 2021. "Building chain loyalty in grocery retailing by means of loyalty programs – A study of ‘the Norwegian case’," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    9. Leuthesser, Lance & Kohli, Chiranjeev, 1997. "Corporate identity: The role of mission statements," Business Horizons, Elsevier, vol. 40(3), pages 59-66.
    10. Patricia Martínez García de Leaniz & Ignacio Rodríguez del Bosque Rodríguez, 2016. "Corporate Image and Reputation as Drivers of Customer Loyalty," Corporate Reputation Review, Palgrave Macmillan, vol. 19(2), pages 166-178, April.
    11. Ricardo Leiva & Ignacio Ferrero & Reyes Calderón, 2016. "Corporate Reputation in the Business Ethics Field: Its Relation with Corporate Identity, Corporate Image, and Corporate Social Responsibility," Corporate Reputation Review, Palgrave Macmillan, vol. 19(4), pages 299-315, November.
    12. Chao-Chih Hung & Min-Jiun Su & Wen-Long Zhuang, 2016. "3D Experiential Marketing in International Industrial Fair," Journal of Economics and Behavioral Studies, AMH International, vol. 8(1), pages 69-78.
    13. Michael Bendixen & Russell Abratt, 2007. "Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships," Journal of Business Ethics, Springer, vol. 76(1), pages 69-82, November.
    14. Funmilola Omotayo & Oluwatobi Dahunsi, 2015. "Factors Affecting Adoption of Point of Sale Terminals by Business Organisations in Nigeria," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(10), pages 115-137, October.
    15. Helgesen, Øyvind & Ivar Håvold, Jon & Nesset, Erik, 2010. "Impacts of store and chain images on the “quality–satisfaction–loyalty process†in petrol retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 109-118.
    16. Vesna Babi?-Hodovi? & Maja Arslanagi? & Eldin Mehi?, 2013. "Importance of Internal Marketing for Service Companies Corporate Reputation and Customer Satisfaction," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 2(1), pages 49-57, April.
    17. Hubert, Marco & Florack, Arnd & Gattringer, Rafael & Eberhardt, Tim & Enkel, Ellen & Kenning, Peter, 2017. "Flag up! – Flagship products as important drivers of perceived brand innovativeness," Journal of Business Research, Elsevier, vol. 71(C), pages 154-163.

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