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Market similarity and market selection: Implications for international marketing strategy

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Author Info
Davidson, William H.
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 11 (1983)
Issue (Month): 4 (December)
Pages: 439-456
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Handle: RePEc:eee:jbrese:v:11:y:1983:i:4:p:439-456

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  1. Gielens, K. & Dekimpe, M.G., 2004. "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," Research Paper ERS-2004-038-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni. [Downloadable!]
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  2. Chang Oh & Alan Rugman, 2007. "Regional multinationals and the Korean cosmetics industry," Asia Pacific Journal of Management, Springer, vol. 24(1), pages 27-42, March. [Downloadable!] (restricted)
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