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Airline strategy in the 2001/2002 crisis—the Lufthansa example

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  • Hätty, Holger
  • Hollmeier, Sebastian

Abstract

This article presents a European view of the global airline crisis in 2001/2002. The underlying cyclical nature of the airline business and flexibilization as a strategy to manage the cycles are described. Crisis management at Lufthansa German Airlines following the terrorist attacks of September 11, 2001 is discussed in depth. In Europe, the slump in air traffic demand was soon matched by an industry-wide capacity reduction. Reduced overcapacity helped to stabilize yields and corporate results. However, managing the current crisis does not only aim at restoring the pre-crisis state, but rather at forming a more healthy business environment.

Suggested Citation

  • Hätty, Holger & Hollmeier, Sebastian, 2003. "Airline strategy in the 2001/2002 crisis—the Lufthansa example," Journal of Air Transport Management, Elsevier, vol. 9(1), pages 51-55.
    • Handle: RePEc:eee:jaitra:v:9:y:2003:i:1:p:51-55
    DOI: 10.1016/S0969-6997(02)00064-9
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    Cited by:

    1. Miller, Servel A., 2011. "April 2010 UK Airspace closure: Experience and impact on the UK’s air-travelling public and implications for future travel," Journal of Air Transport Management, Elsevier, vol. 17(5), pages 296-301.
    2. repec:dau:papers:123456789/6792 is not listed on IDEAS
    3. Renold, Manuel & Vollenweider, Janik & Mijović, Nemanja & Kuljanin, Jovana & Kalić, Milica, 2023. "Methodological framework for a deeper understanding of airline profit cycles in the context of disruptive exogenous impacts," Journal of Air Transport Management, Elsevier, vol. 106(C).
    4. Dobruszkes, Frédéric & Van Hamme, Gilles, 2011. "The impact of the current economic crisis on the geography of air traffic volumes: an empirical analysis," Journal of Transport Geography, Elsevier, vol. 19(6), pages 1387-1398.
    5. Loraine Brown & Marina Efthymiou & Caroline McMullan, 2022. "Recovering from a Major Aviation Disaster: The Airlines’ Family Assistance Centre," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
    6. Benoit Chèze & Pascal Gastineau & Julien Chevallier, 2010. "Forecasting air traffic and corresponding jet-fuel demande until 2025," Working Papers hal-02489878, HAL.
    7. Lai, Sue Ling & Lu, Whei-Li, 2005. "Impact analysis of September 11 on air travel demand in the USA," Journal of Air Transport Management, Elsevier, vol. 11(6), pages 455-458.
    8. Hsiu-Ying Kao, Grace & Wang, Stephen W. & Farquhar, Jillian Dawes, 2020. "Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention," Journal of Air Transport Management, Elsevier, vol. 89(C).
    9. Itani, Nadine & O׳Connell, John F. & Mason, Keith, 2014. "A macro-environment approach to civil aviation strategic planning," Transport Policy, Elsevier, vol. 33(C), pages 125-135.
    10. Alderighi, Marco & Cento, Alessandro, 2004. "European airlines conduct after September 11," Journal of Air Transport Management, Elsevier, vol. 10(2), pages 97-107.
    11. Lambeth, Daniel & Lei, Zheng & Cheung, Tommy, 2022. "Airline pilot remuneration: A conceptual framework and empirical analysis of airlines in Australia," Transport Policy, Elsevier, vol. 126(C), pages 34-42.
    12. repec:dau:papers:123456789/6794 is not listed on IDEAS

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