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Explaining pro-environment consumer behavior in air travel

Author

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  • van Birgelen, Marcel
  • Semeijn, Janjaap
  • Behrens, Pia

Abstract

Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO2 emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and importance are positively related to willingness-to-compensate. How passengers perceive their self-effectiveness in reducing CO2 emissions does not affect willingness-to-compensate, but influences likelihood of compensating directly.

Suggested Citation

  • van Birgelen, Marcel & Semeijn, Janjaap & Behrens, Pia, 2011. "Explaining pro-environment consumer behavior in air travel," Journal of Air Transport Management, Elsevier, vol. 17(2), pages 125-128.
    • Handle: RePEc:eee:jaitra:v:17:y:2011:i:2:p:125-128
    DOI: 10.1016/j.jairtraman.2010.12.013
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    References listed on IDEAS

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    1. McLennan, Char-lee J. & Becken, Susanne & Battye, Rod & So, Kevin Kam Fung, 2014. "Voluntary carbon offsetting: Who does it?," Tourism Management, Elsevier, vol. 45(C), pages 194-198.
    2. Tao, Yujie & Duan, Maosheng & Deng, Zhe, 2021. "Using an extended theory of planned behaviour to explain willingness towards voluntary carbon offsetting among Chinese consumers," Ecological Economics, Elsevier, vol. 185(C).
    3. Vanessa Hanel & Debra Z. Basil, 2023. "Socially conscious consumer behavior: the role of ethical self-identity and priming," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 427-445, June.
    4. Rotaris, Lucia & Giansoldati, Marco & Scorrano, Mariangela, 2020. "Are air travellers willing to pay for reducing or offsetting carbon emissions? Evidence from Italy," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 71-84.
    5. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    6. Christoph Kerner & Thomas Brudermann, 2021. "I Believe I Can Fly—Conceptual Foundations for Behavioral Rebound Effects Related to Voluntary Carbon Offsetting of Air Travel," Sustainability, MDPI, vol. 13(9), pages 1-11, April.
    7. Becken, Susanne & Mackey, Brendan, 2017. "What role for offsetting aviation greenhouse gas emissions in a deep-cut carbon world?," Journal of Air Transport Management, Elsevier, vol. 63(C), pages 71-83.
    8. Niu, Shih-Yuan & Liu, Chiung-Lin & Chang, Chih-Ching & Ye, Kung-Don, 2016. "What are passenger perspectives regarding airlines' environmental protection? An empirical investigation in Taiwan," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 84-91.
    9. Balogh, P. & Bai, A. & Popp, J. & Huzsvai, L. & Jobbágy, P., 2015. "Internet-orientated Hungarian car drivers’ knowledge and attitudes towards biofuels," Renewable and Sustainable Energy Reviews, Elsevier, vol. 48(C), pages 17-26.
    10. Satria Fadil Persada & Yogi Tri Prasetyo & I. Gusti Ayu Pramoedya Maharani & Bahalwan Apriyansyah & Ardvin K. S. Ong & Michael Nayat Young & Reny Nadlifatin & Etsa Astridya Setiyati & Mardhatillah Sha, 2023. "How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi," Sustainability, MDPI, vol. 15(2), pages 1-23, January.
    11. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, vol. 9(5), pages 1-33, April.
    12. Philip R. Walsh & Rachel Dodds & Julianna Priskin & Jonathon Day & Oxana Belozerova, 2021. "The Corporate Responsibility Paradox: A Multi-National Investigation of Business Traveller Attitudes and Their Sustainable Travel Behaviour," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    13. Yohan Kim & Sunyoung Yun & Joosung Lee, 2014. "Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S," Sustainability, MDPI, vol. 6(6), pages 1-19, May.
    14. Chen, Fang-Yuan, 2013. "The intention and determining factors for airline passengers' participation in carbon offset schemes," Journal of Air Transport Management, Elsevier, vol. 29(C), pages 17-22.
    15. Maria Ioncică & Eva-Cristina Petrescu & Diana Ioncică, 2012. "Transports and Consumers’ Ecological Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 70-83, February.
    16. Leslier Valenzuela-Fernández & Manuel Escobar-Farfán & Mauricio Guerra-Velásquez & Elizabeth Emperatriz García-Salirrosas, 2023. "COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries," IJERPH, MDPI, vol. 20(4), pages 1-21, February.
    17. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    18. Jana Eßer & Manuel Frondel & Stephan Sommer, 2023. "Soziale Normen und der Emissionsausgleich bei Flügen: Evidenz für deutsche Haushalte [Social Norms and Flight Emission Offsets: Evidence for German Households]," AStA Wirtschafts- und Sozialstatistisches Archiv, Springer;Deutsche Statistische Gesellschaft - German Statistical Society, vol. 17(1), pages 71-99, March.
    19. Seetaram, Neelu & Song, Haiyan & Ye, Shun & Page, Stephen, 2018. "Estimating willingness to pay air passenger duty," Annals of Tourism Research, Elsevier, vol. 72(C), pages 85-97.

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