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Forecasting methods for marketing: Review of empirical research

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  • Scott Armstrong, J.
  • Brodie, Roderick J.
  • McIntyre, Shelby H.
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    File URL: http://www.sciencedirect.com/science/article/B6V92-45NB9TP-19/2/3a0dc80b35540ab245db316db7506fa2
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    Bibliographic Info

    Article provided by Elsevier in its journal International Journal of Forecasting.

    Volume (Year): 3 (1987)
    Issue (Month): 3-4 ()
    Pages: 355-376

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    Handle: RePEc:eee:intfor:v:3:y:1987:i:3-4:p:355-376

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    Web page: http://www.elsevier.com/locate/ijforecast

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    Cited by:
    1. Meade, Nigel & Islam, Towhidul, 2006. "Modelling and forecasting the diffusion of innovation - A 25-year review," International Journal of Forecasting, Elsevier, vol. 22(3), pages 519-545.
    2. Diamantopoulos, Adamantios & Winklhofer, Heidi, 1999. "The impact of firm and export characteristics on the accuracy of export sales forecasts: evidence from UK exporters," International Journal of Forecasting, Elsevier, vol. 15(1), pages 67-81, February.
    3. Diamantopoulos, Adamantios & Winklhofer, Heidi, 2003. "Export sales forecasting by UK firms: Technique utilization and impact on forecast accuracy," Journal of Business Research, Elsevier, vol. 56(1), pages 45-54, January.
    4. Green, Kesten C., 2002. "Embroiled in a conflict: who do you call?," International Journal of Forecasting, Elsevier, vol. 18(3), pages 389-395.
    5. Winklhofer, Heidi & Diamantopoulos, Adamantios & Witt, Stephen F., 1996. "Forecasting practice: A review of the empirical literature and an agenda for future research," International Journal of Forecasting, Elsevier, vol. 12(2), pages 193-221, June.
    6. Kesten C. Green & J. Scott Armstrong, 2004. "Value of Expertise For Forecasting Decisions in Conflicts," Monash Econometrics and Business Statistics Working Papers 27/04, Monash University, Department of Econometrics and Business Statistics.
    7. Meade, Nigel & Islam, Towhidul, 1995. "Forecasting with growth curves: An empirical comparison," International Journal of Forecasting, Elsevier, vol. 11(2), pages 199-215, June.
    8. Green, Kesten C., 2002. "Forecasting decisions in conflict situations: a comparison of game theory, role-playing, and unaided judgement," International Journal of Forecasting, Elsevier, vol. 18(3), pages 321-344.

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