Consumer referrals
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DOI: 10.1016/j.ijindorg.2016.06.001
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- Maria Arbatskaya & Hideo Konishi, 2013. "Consumer Referrals," Boston College Working Papers in Economics 851, Boston College Department of Economics, revised 01 Nov 2016.
References listed on IDEAS
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Cited by:
- Arbatskaya Maria & Konishi Hideo, 2014.
"Managing Consumer Referrals on a Chain Network,"
Review of Network Economics, De Gruyter, vol. 13(1), pages 69-94, March.
- Maria Arbatskaya & Hideo Konishi, 2014. "Managing Consumer Referrals in a Chain Network," Boston College Working Papers in Economics 850, Boston College Department of Economics, revised 01 Nov 2016.
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More about this item
Keywords
Consumer referral policy; Word of mouth; Referral reward program; Targeted advertising; Targeted referrals;All these keywords.
JEL classification:
- C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
- D4 - Microeconomics - - Market Structure, Pricing, and Design
- D8 - Microeconomics - - Information, Knowledge, and Uncertainty
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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