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Consumer and competitor reactions: Evidence from a field experiment

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  • Barron, John M.
  • Umbeck, John R.
  • Waddell, Glen R.

Abstract

In response to a price change by a single seller, it is common for the density of sellers in the market to influence both the quantity response of consumers and the price response of other sellers. Using field experiment data collected around a series of exogenously imposed price changes we find that an individual retailer with a larger number of competitors faces a more-responsive demand. This finding is fundamental to a predicted inverse relationship between market prices and the number of competitors. We also examine the reaction of rival stations to exogenous price changes, and find that the magnitude of a competitor's response is inversely related to the density of stations in the market.

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Bibliographic Info

Article provided by Elsevier in its journal International Journal of Industrial Organization.

Volume (Year): 26 (2008)
Issue (Month): 2 (March)
Pages: 517-531

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Handle: RePEc:eee:indorg:v:26:y:2008:i:2:p:517-531

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Web page: http://www.elsevier.com/locate/inca/505551

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Citations

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Cited by:
  1. Klaus Desmet & Stephen L. Parente, 2010. "The Evolution of Markets and the Revolution of Industry: a unified theory of growth," 2010 Meeting Papers 990, Society for Economic Dynamics.
  2. Desmet, Klaus & Parente, Stephen, 2006. "Bigger is Better: Market Size, Demand Elasticity and Resistance to Technology Adoption," CEPR Discussion Papers 5825, C.E.P.R. Discussion Papers.
  3. Basant, Rakesh & Mishra, Pulak, . "Concentration and Other Determinants of Innovative Efforts in Indian Manufacturing Sector: A Dynamic Panel Data Analysis," IIMA Working Papers WP2013-02-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  4. Dinopoulos, Elias & Syropoulos, Constantinos & Xu, Bin & Yotov, Yoto V., 2011. "Intraindustry trade and the skill premium: Theory and evidence," Journal of International Economics, Elsevier, vol. 84(1), pages 15-25, May.
  5. Desmet, Klaus & Parente, Stephen, 2009. "The Evolution of Markets and the Revolution of Industry: A Quantitative Model of England's Development, 1300-2000," CEPR Discussion Papers 7290, C.E.P.R. Discussion Papers.
  6. Arteaga, Julio Cesar & Flores, Daniel, 2010. "Regulation, competition and fraud: evidence from retail gas stations in Mexico," MPRA Paper 34187, University Library of Munich, Germany.
  7. Jeremy A. Verlinda, 2007. "Price-Response Asymmetry and Spatial Differentiation in Local Retail Gasoline Markets," EAG Discussions Papers 200704, Department of Justice, Antitrust Division.

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