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Green marketing in Europe and the United States: An evolving business and society interface

Author

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  • Lampe, Marc
  • Gazda, Gregory M.

Abstract

Concern for the environment has become one of the most important issues of the 1990s. Both in Europe and the United States, companies have discovered that consumers will buy products, or avoid their purchase, based upon environmental considerations. This phenomena, referred to as Green Marketing, involves the marketing response to the design, production, packaging, use and disposal of products. This article traces the evolution of green business, and the societal catalysts and pressures that have resulted in green marketing. Next, key green marketing issues and activities, both in Europe and the United States, are discussed. Finally, key implications and implementation strategies are suggested.

Suggested Citation

  • Lampe, Marc & Gazda, Gregory M., 1995. "Green marketing in Europe and the United States: An evolving business and society interface," International Business Review, Elsevier, vol. 4(3), pages 295-312, September.
    • Handle: RePEc:eee:iburev:v:4:y:1995:i:3:p:295-312
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    Citations

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    Cited by:

    1. M. Alex Syaekhoni & Ganjar Alfian & Young S. Kwon, 2017. "Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making," Sustainability, MDPI, vol. 9(11), pages 1-22, November.
    2. Isabel Buil‐Carrasco & Elena Fraj‐Andrés & Jorge Matute‐Vallejo, 2008. "Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms," Business Strategy and the Environment, Wiley Blackwell, vol. 17(6), pages 350-368, September.
    3. Fatima Akhtar, 2022. "Big-five Personality Traits and Pro-environmental Investment Specifics from an Emerging Economy," Global Business Review, International Management Institute, vol. 23(2), pages 354-371, April.
    4. Mohajan, Haradhan, 2011. "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper 50857, University Library of Munich, Germany, revised 16 Feb 2012.
    5. Xiaoli Zhang & Guoyi Xiu & Fakhar Shahzad & Yupeng Duan, 2021. "Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    6. Yang, Chung-Shan & Lu, Chin-Shan & Haider, Jane Jing & Marlow, Peter Bernard, 2013. "The effect of green supply chain management on green performance and firm competitiveness in the context of container shipping in Taiwan," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 55(C), pages 55-73.
    7. Nan Li & Mingjiang Deng & Hanshu Mou & Deshan Tang & Zhou Fang & Qin Zhou & Changgao Cheng & Yingdi Wang, 2022. "Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    8. Jiuh-Biing Sheu, 2014. "Green Supply Chain Collaboration for Fashionable Consumer Electronics Products under Third-Party Power Intervention—A Resource Dependence Perspective," Sustainability, MDPI, vol. 6(5), pages 1-44, May.
    9. González-Torre, Pilar L. & Adenso-Díaz, Belarmino, 2006. "Reverse logistics practices in the glass sector in Spain and Belgium," International Business Review, Elsevier, vol. 15(5), pages 527-546, October.
    10. Gizem Yener & Arzu Secer & Pascal L. Ghazalian, 2023. "What Factors Influence Consumers to Buy Green Products? An Analysis through the Motivation–Opportunity–Ability Framework and Consumer Awareness," Sustainability, MDPI, vol. 15(18), pages 1-15, September.
    11. Magdalena Graczyk-Kucharska, 2023. "Sustainability in the Development of Green Organizations Based on the Example of Manufacturing Companies," Sustainability, MDPI, vol. 15(20), pages 1-15, October.

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