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A natural science approach to investigate cross-cultural managerial creativity

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  • Bradley, Frank
  • Gao, Yuhui
  • Sousa, Carlos M.P.

Abstract

As the relative effectiveness of physical resources decreases toward parity with rivals due to their fungibility, the firm's marketplace position, established by managers with a particular set of inter-culturally attuned set of personal values, may be the key antecedent in creating competitive strength in the firm. The research question addressed is how creative are culturally diverse managers; are managers from certain countries more creative than adaptive?

Suggested Citation

  • Bradley, Frank & Gao, Yuhui & Sousa, Carlos M.P., 2013. "A natural science approach to investigate cross-cultural managerial creativity," International Business Review, Elsevier, vol. 22(5), pages 839-855.
    • Handle: RePEc:eee:iburev:v:22:y:2013:i:5:p:839-855
    DOI: 10.1016/j.ibusrev.2013.01.006
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