Rating versus ranking: What is the best way to reduce response and language bias in cross-national research?
AbstractWe propose solutions to two recurring problems in cross-national research: response style differences and language bias. In order to do so, we conduct a methodological comparison of two different response formats--rating and ranking. For rating, we assess the effect of changing the commonly used 5-point Likert scales to 7-point Likert scales. For ranking, we evaluate the validity of presenting respondents with short scenarios for which they need to rank their top 3 solutions. Our results - based on two studies of 1965 undergraduate and 1714 MBA students in 16 different countries - confirm our hypotheses that both solutions reduce response and language bias, but show that ranking generally is a superior solution. These findings allow researchers to have greater confidence in the validity of cross-national differences if these response formats are used, instead of the more traditional 5-point Likert scales. In addition, our findings have several practical implications for multinational corporations, relating to issues such as selection interviews, performance appraisals, and cross-cultural training.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal International Business Review.
Volume (Year): 18 (2009)
Issue (Month): 4 (August)
Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Hal B Gregersen & Julie M Hite & J Stewart Black, 1996. "Expatriate Performance Appraisal in U.S. Multinational Firms," Journal of International Business Studies, Palgrave Macmillan, vol. 27(4), pages 711-738, December.
- Tomasz Lenartowicz & Kendall Roth, 2001. "Does Subculture Within a Country Matter? A Cross-Cultural Study of Motivational Domains and Business Performance in Brazil," Journal of International Business Studies, Palgrave Macmillan, vol. 32(2), pages 305-325, June.
- Fabian Froese, 2013. "Work values of the next generation of business leaders in Shanghai, Tokyo, and Seoul," Asia Pacific Journal of Management, Springer, vol. 30(1), pages 297-315, March.
- Emad ABU-SHANAB & Khalil Md NOR, 2013. "The Influence Of Language On Research Results," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(4), pages 37-48, December.
- Harzing, Anne-Wil & Pudelko, Markus, 2013. "Language competencies, policies and practices in multinational corporations: A comprehensive review and comparison of Anglophone, Asian, Continental European and Nordic MNCs," Journal of World Business, Elsevier, vol. 48(1), pages 87-97.
- Hoffmann, Stefan & Mai, Robert & Cristescu, Anamaria, 2013. "Do culture-dependent response styles distort substantial relationships?," International Business Review, Elsevier, vol. 22(5), pages 814-827.
- Alexander Becker & Thomas Widjaja & Peter Buxmann, 2011. "Value Potentials and Challenges of Service-Oriented Architectures," Business & Information Systems Engineering, Springer, vol. 3(4), pages 199-210, August.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If references are entirely missing, you can add them using this form.