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Measuring the benefits of health promotion programmes: Application of the contingent valuation method

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  • Borghi, Josephine
  • Jan, Stephen
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    Abstract

    Economic evaluation of health promotion programmes presents well documented challenges. These programmes often generate significant non-health benefits which are typically ignored within economic evaluation. This study explored the use of the contingent valuation (CV) method to value the broader benefits of a women's group programme to improve maternal and newborn health in Nepal. Interviews were conducted with 93 women's group members, 70 women non-members and 33 men. Respondents were asked to give reasons for their willingness-to-pay (WTP) in terms of health and/or non-health benefits. WTP was regressed against socio-economic and demographic variables using ordinary least squares. Seventy eight percent of respondents were willing-to-pay for the women's groups. There was no significant difference between the WTP of women's group members compared to female non-members. Men were willing-to-pay significantly more than women. WTP reflected non-health benefits in over 80% of cases. At least 11% of women attending meetings and 38% of those not attending were WTP for altruistic motives. Future research should address the relative value of non-health compared to health benefits; and motivations behind non-user values and their consistency across settings.

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    File URL: http://www.sciencedirect.com/science/article/B6V8X-4S02JR9-3/1/32e126081feb5d62de312c041145331b
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    Bibliographic Info

    Article provided by Elsevier in its journal Health Policy.

    Volume (Year): 87 (2008)
    Issue (Month): 2 (August)
    Pages: 235-248

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    Handle: RePEc:eee:hepoli:v:87:y:2008:i:2:p:235-248

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    Web page: http://www.elsevier.com/locate/healthpol

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    Cited by:
    1. Martín-Fernández, Jesús & Gómez-Gascón, Tomás & Oliva-Moreno, Juan & del Cura-González, María Isabel & Domínguez-Bidagor, Julia & Beamud-Lagos, Milagros & Sanz-Cuesta, Teresa, 2010. "Perception of the economic value of primary care services: A willingness to pay study," Health Policy, Elsevier, vol. 94(3), pages 266-272, March.
    2. Goebbels, Adrienne F.G. & Lakerveld, Jeroen & Ament, André J.H.A. & Bot, Sandra D.M. & Severens, Johan L., 2012. "Exploring non-health outcomes of health promotion: The perspective of participants in a lifestyle behaviour change intervention," Health Policy, Elsevier, vol. 106(2), pages 177-186.
    3. Halkos, George, 2012. "The use of contingent valuation in assessing marine and coastal ecosystems’ water quality: A review," MPRA Paper 42183, University Library of Munich, Germany.
    4. De Hoop, Thomas & Van Kempen, Luuk & Fort, Ricardo, 2010. "Do people invest in local public goods with long-term benefits: Experimental evidence from a shanty town in Peru," MPRA Paper 24968, University Library of Munich, Germany.

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