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Restricting unhealthy food sponsorship: Attitudes of the sporting community

Author

Listed:
  • Kelly, Bridget
  • Baur, Louise A.
  • Bauman, Adrian E.
  • King, Lesley
  • Chapman, Kathy
  • Smith, Ben J.

Abstract

Sponsorship is recognised as a significant marketing tool and restricting unhealthy food sponsorship of children's sport has been recommended by leading health agencies as a contribution towards preventing childhood obesity. This study aimed to determine the junior sporting community's support for policy interventions to restrict unhealthy food sponsorship.

Suggested Citation

  • Kelly, Bridget & Baur, Louise A. & Bauman, Adrian E. & King, Lesley & Chapman, Kathy & Smith, Ben J., 2012. "Restricting unhealthy food sponsorship: Attitudes of the sporting community," Health Policy, Elsevier, vol. 104(3), pages 288-295.
    • Handle: RePEc:eee:hepoli:v:104:y:2012:i:3:p:288-295
    DOI: 10.1016/j.healthpol.2011.10.004
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    References listed on IDEAS

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    1. Hawkes, C., 2007. "Regulating and litigating in the public interest. Regulating food marketing to young people worldwide: Trends and policy drivers," American Journal of Public Health, American Public Health Association, vol. 97(11), pages 1962-1973.
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    Cited by:

    1. Batty, Rachel J. & Gee, Sarah, 2019. "Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship," Sport Management Review, Elsevier, vol. 22(1), pages 167-179.
    2. Elise Pauzé & Odera Ekeh & Monique Potvin Kent, 2020. "The Extent and Nature of Food and Beverage Company Sponsorship of Children’s Sports Clubs in Canada: A Pilot Study," IJERPH, MDPI, vol. 17(9), pages 1-11, April.
    3. Peluso, Alessandro M. & Rizzo, Cristian & Pino, Giovanni, 2019. "Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions," Journal of Business Research, Elsevier, vol. 98(C), pages 339-351.
    4. Ebony Yin & Adrian J. Cameron & Sally Schultz & Christine M. White & Lana Vanderlee & David Hammond & Gary Sacks, 2023. "Public Support for Nutrition-Related Actions by Food Companies in Australia: A Cross-Sectional Analysis of Findings from the 2020 International Food Policy Study," IJERPH, MDPI, vol. 20(5), pages 1-12, February.

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    More about this item

    Keywords

    Food; Beverages; Child; Marketing; Sports;
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