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Preference reversals: The impact of truth-revealing monetary incentives

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Author Info

  • Berg, Joyce E.
  • Dickhaut, John W.
  • Rietz, Thomas A.

Abstract

Researchers vigorously debate the impact of incentives in preference reversal experiments. Do incentives alter behavior and generate economically consistent choices? Lichtenstein and Slovic (1971) document inconsistencies (reversals) in revealed preference in gamble pairs across paired choice and individual pricing tasks. The observed pattern is inconsistent with stable underlying preferences expressed with simple errors. Lichtenstein and Slovic (1973) and Grether and Plott (1979) introduce incentives, but aggregate reversal rates change little. These results fostered numerous replications and assertions that models of non-stable preferences are required to explain reversals. Contrary to this research, we find that incentives can generate more economically consistent behavior. Our reevaluation of existing experimental data shows that incentives have a clear impact by better aligning aggregate choices and prices. The effect is sufficiently large that, with truth-revealing incentives, a stable-preferences-with-error model not only explains behavior, but fits the data as well as any model possibly could.

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Bibliographic Info

Article provided by Elsevier in its journal Games and Economic Behavior.

Volume (Year): 68 (2010)
Issue (Month): 2 (March)
Pages: 443-468

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Handle: RePEc:eee:gamebe:v:68:y:2010:i:2:p:443-468

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Web page: http://www.elsevier.com/locate/inca/622836

Related research

Keywords: Preference reversal Risky choice Decision making Uncertainty;

References

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Citations

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Cited by:
  1. Dwenger, Nadja & Kübler, Dorothea & Weizsäcker, Georg, 2013. "Preference for randomization: Empirical and experimental evidence," Discussion Papers, Research Unit: Market Behavior SP II 2013-201, Social Science Research Center Berlin (WZB).
  2. Nadja Dwenger & Dorothea Kübler & Georg Weizsäcker, 2014. "Flipping a Coin: Theory and Evidence," CESifo Working Paper Series 4740, CESifo Group Munich.
  3. Berg, Joyce E. & Dickhaut, John W. & Rietz, Thomas A., 2013. "The “play-out” effect and preference reversals: Evidence for noisy maximization," Journal of Economic Behavior & Organization, Elsevier, vol. 94(C), pages 160-171.

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