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Fostering transparency in the transnational supply chain: From Russian forest producers to consumers in Europe and the USA

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  • Tysiachniouk, Maria

Abstract

This paper examines the role played by different units in the supply chain that ensure consumer confidence in the process of production. Analysis of interviews with the managers of various units in the chain of custody showed that, as we move from the buyer to the production units, the building-up of trust by managers is becoming increasingly technical. Thus, end consumers include the intangible value of the product in their understanding of trust regarding Russian wood. The lower the unit is in the chain of custody and the closer it is situated to the logging sites, the more restricted is the construction of trust by managers, undergoing minimization and, ultimately, reduction in the bid to ensure a “normal” business or purely technical approach. The differences observed in the constructions of trust in various units of the chain can be explained in light of two factors: firstly, the challenges faced by each individual unit, and secondly, the value system of the managers at every level.

Suggested Citation

  • Tysiachniouk, Maria, 2013. "Fostering transparency in the transnational supply chain: From Russian forest producers to consumers in Europe and the USA," Forest Policy and Economics, Elsevier, vol. 31(C), pages 3-11.
    • Handle: RePEc:eee:forpol:v:31:y:2013:i:c:p:3-11
    DOI: 10.1016/j.forpol.2012.02.011
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    References listed on IDEAS

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    1. Dara O'Rourke, 2005. "Market Movements: Nongovernmental Organization Strategies to Influence Global Production and Consumption," Journal of Industrial Ecology, Yale University, vol. 9(1‐2), pages 115-128, January.
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    Cited by:

    1. Turcotte Marie-France & Reinecke Juliane & den Hond Frank, 2014. "Explaining variation in the multiplicity of private social and environmental regulation: a multi-case integration across the coffee, forestry and textile sectors," Business and Politics, De Gruyter, vol. 16(1), pages 151-189, April.
    2. Henry, Laura A. & Tysiachniouk, Maria, 2018. "The uneven response to global environmental governance: Russia's contentious politics of forest certification," Forest Policy and Economics, Elsevier, vol. 90(C), pages 97-105.
    3. Tysiachniouk, Maria & McDermott, Constance L., 2016. "Certification with Russian characteristics: Implications for social and environmental equity," Forest Policy and Economics, Elsevier, vol. 62(C), pages 43-53.
    4. Nysten-Haarala, Soili & Klyuchnikova, Elena & Helenius, Heidi, 2015. "Law and self-regulation – Substitutes or complements in gaining social acceptance?," Resources Policy, Elsevier, vol. 45(C), pages 52-64.
    5. Pappila, Minna, 2013. "Forest certification and trust — Different roles in different environments," Forest Policy and Economics, Elsevier, vol. 31(C), pages 37-43.

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