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Building a family firm image: How family firms capitalize on their family ties

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  • Zellweger, Thomas M.
  • Kellermanns, Franz W.
  • Eddleston, Kimberly A.
  • Memili, Esra

Abstract

We apply organizational identity theory to examine factors that lead family firms to create a family firm image and investigate how a family firm image impacts firm performance. We find that family firm pride, community social ties, and long-term orientation are positively associated with the inclination of a firm to portray itself as a family business to consumers and stakeholders. In turn, we find that a family firm image benefits firm performance. Thus, our study demonstrates that by building a family firm image, the unique family influences on the firm can be leveraged to create a competitive advantage for family firms.

Suggested Citation

  • Zellweger, Thomas M. & Kellermanns, Franz W. & Eddleston, Kimberly A. & Memili, Esra, 2012. "Building a family firm image: How family firms capitalize on their family ties," Journal of Family Business Strategy, Elsevier, vol. 3(4), pages 239-250.
    • Handle: RePEc:eee:fambus:v:3:y:2012:i:4:p:239-250
    DOI: 10.1016/j.jfbs.2012.10.001
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    References listed on IDEAS

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