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Commercial distribution: A word to the wise

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  • Martinez-Ribes, Lluis

Abstract

What makes a retailer competitive? From the distribution point of view, there are essential requirements for survival - like well-located sales outlets - and there are proactive features. Among the latter, Lluis Martinez-Ribes explains that it is the single, well-defined concept which differentiates each establishment that really matters.

Suggested Citation

  • Martinez-Ribes, Lluis, 1989. "Commercial distribution: A word to the wise," European Management Journal, Elsevier, vol. 7(2), pages 180-181, June.
  • Handle: RePEc:eee:eurman:v:7:y:1989:i:2:p:180-181
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