Fostering Market Knowledge Use in Innovation:: The Role of Internal Brokers
AbstractIs market knowledge useful in generating innovation and why are some companies able to use market knowledge to generate innovation more than others? This article presents in-depth data on four companies facing the challenge of continuous innovation in different industrial settings and shows how companies rely on the use of internal knowledge brokers to: (a) absorb market knowledge; (b) drive knowledge sharing, and (c) favor the process of innovation. The empirical analysis allows us to make a detailed taxonomy of brokers that might achieve different objectives for firms bent on innovation.
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Bibliographic InfoArticle provided by Elsevier in its journal European Management Journal.
Volume (Year): 23 (2005)
Issue (Month): 4 (August)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description
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- Alberto Di Minin & Mario Benassi, 2008. "Playing In Between: Patents’ Brokers In Markets For Technology," Working Papers 200802, Scuola Superiore Sant'Anna of Pisa, Istituto di Management.
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