Antecedents to Customer Involvement in Product Development:: Comparing US and Chinese Firms
Abstract
The study examines the effects of environmental context (technological turbulence), industrial context (production technology routineness and product complexity), and organizational structure (formalization and decentralization) on customer involvement in product development and compares US and Chinese State-owned enterprise (SOE) manufacturers. The results show that customer involvement in product development is positively predicted by product complexity and formalization, and inversely predicted by decentralization. The results also show that the effect of formalization is stronger in China. These findings have implications for implementing customer orientation in manufacturing firms and for Chinese SOEs in transition toward market-driven economic entities.Download Info
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Bibliographic Info
Article provided by Elsevier in its journal European Management Journal.
Volume (Year): 22 (2004)
Issue (Month): 2 (April)
Pages: 244-255
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Related research
Keywords: Customer orientation Environmental Industrial Organizational context US versus Chinese manufacturing firms;References
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Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Robb, David J. & Xie, Bin & Arthanari, Tiru, 2008. "Supply chain and operations practice and performance in Chinese furniture manufacturing," International Journal of Production Economics, Elsevier, vol. 112(2), pages 683-699, April.
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