Antecedents to Customer Involvement in Product Development:: Comparing US and Chinese Firms
AbstractThe study examines the effects of environmental context (technological turbulence), industrial context (production technology routineness and product complexity), and organizational structure (formalization and decentralization) on customer involvement in product development and compares US and Chinese State-owned enterprise (SOE) manufacturers. The results show that customer involvement in product development is positively predicted by product complexity and formalization, and inversely predicted by decentralization. The results also show that the effect of formalization is stronger in China. These findings have implications for implementing customer orientation in manufacturing firms and for Chinese SOEs in transition toward market-driven economic entities.
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Bibliographic InfoArticle provided by Elsevier in its journal European Management Journal.
Volume (Year): 22 (2004)
Issue (Month): 2 (April)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description
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- Robb, David J. & Xie, Bin & Arthanari, Tiru, 2008. "Supply chain and operations practice and performance in Chinese furniture manufacturing," International Journal of Production Economics, Elsevier, vol. 112(2), pages 683-699, April.
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