IDEAS home Printed from https://ideas.repec.org/a/eee/eurman/v19y2001i5p510-525.html
   My bibliography  Save this article

Using an intellectual capital perspective to design and implement a growth strategy:: the case of APiON

Author

Listed:
  • Peppard, Joe
  • Rylander, Anna

Abstract

This paper uses the case of telecommunications software company APiON to illustrate how the company developed and implemented a growth strategy that allowed it to realize a dramatic increase in shareholder value through proactively focusing on harnessing its intellectual capital (IC) resources. Having surveyed the literature on value creation, categorizing it under financial and economic, strategic, managerial action, and resource-based perspectives, the paper notes that a major criticism that can be leveled at all these perspectives is that they are weak in identifying specific actions and in mobilizing organizational resources to increase shareholder value. Even resource-based theory (RBT) focuses on the development and protection of valuable resources rather than on providing a theory of 'resources in action'. The IC perspective has emerged alongside RBT as a complementary viewpoint but has a distinctive practitioner bent emphasizing resource accumulation and deployment in the value creation process. This paper presents the key tenets, concepts and language of the IC perspective, illustrating its implementation using the case of APiON. It closes with some lessons and implications for knowledge intensive businesses.

Suggested Citation

  • Peppard, Joe & Rylander, Anna, 2001. "Using an intellectual capital perspective to design and implement a growth strategy:: the case of APiON," European Management Journal, Elsevier, vol. 19(5), pages 510-525, October.
    • Handle: RePEc:eee:eurman:v:19:y:2001:i:5:p:510-525
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0263237301000652
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dreyer, Dirk & Oehler, Andreas, 2002. "Werttreiber im Dienstleistungsprozess: Eine Analyse anhand der Wertkette nach Porter," Discussion Papers 21, University of Bamberg, Chair of Finance.
    2. Meenakshi Gupta & Jaya Bhasin, 2014. "The Relationship between Intellectual Capital and Brand Equity," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 329-339, August.
    3. Sofia N. Paklina & Mariia A. Molodchik & Carlos Jardon, 2017. "Intangible-intensive strategies of Russian companies," HSE Working papers WP BRP 57/MAN/2017, National Research University Higher School of Economics.
    4. John Karanja Ngugi & Maurice Otieno Mcorege & Joseph Mwangi Muiru, 2013. "The Influence of Innovativeness on the Growth of SMEs In Kenya," International Journal of Business and Social Research, LAR Center Press, vol. 3(1), pages 25-31, January.
    5. Anna Ujwary-Gil & Natalia Regina Potoczek, 2020. "A dynamic, network and resource-based approach to the sustainable business model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 717-733, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:19:y:2001:i:5:p:510-525. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.