IDEAS home Printed from https://ideas.repec.org/a/eee/eurman/v18y2000i1p93-105.html
   My bibliography  Save this article

Strategic management of MNCs' entry into foreign markets: experience of Israel in the 1990s

Author

Listed:
  • Fiegenbaum, Avi
  • Lavie, Dovev

Abstract

The article develops a five-step framework for dealing with the strategic issues of multinationals' entry into foreign markets. First, it assists multinationals in identifying their superior strategic capabilities. Second, it focuses on forming a basis for competitive advantage. Third, it focuses on identifying multinationals' relative marketing positioning. Fourth, it describes the mechanisms by which competitive advantage can be gained via the marketing mix. Finally, the framework suggests continuous reassessment of multinationals' competitive positioning in foreign markets. The major argument is that multinationals should concentrate not only on the entry decision but also on adapting the proper strategy for winning the game. This can be done by simultaneously developing strategic capabilities, being responsive to stakeholders and customers' needs and anticipating the moves of competitors. The article bases its conclusions on the latest theories of strategic management such as the Strategic Reference Points Theory (SRP) and uses the ascending experience of the invaded Israeli market during the mid-1990s.

Suggested Citation

  • Fiegenbaum, Avi & Lavie, Dovev, 2000. "Strategic management of MNCs' entry into foreign markets: experience of Israel in the 1990s," European Management Journal, Elsevier, vol. 18(1), pages 93-105, February.
  • Handle: RePEc:eee:eurman:v:18:y:2000:i:1:p:93-105
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0263237399000729
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pawan Budhwar & Vijay Pereira & Kamel Mellahi & Sanjay Kumar Singh, 2019. "The state of HRM in the Middle East: Challenges and future research agenda," Asia Pacific Journal of Management, Springer, vol. 36(4), pages 905-933, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:18:y:2000:i:1:p:93-105. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.