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The 'ART' of knowledge:: Systems to capitalize on market knowledge

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  • Nonaka, Ikujiro
  • Reinmoeller, Patrick
  • Senoo, Dai

Abstract

The authors argue that current knowledge management practice, which focuses on managing explicit data and information technology, is not enough. Tacit knowledge, such as subjective insights or emotions must also be considered. Converting between these forms of knowledge is important, and the concept of ART (action-reflex-trigger) systems is introduced to enable this to take place. ART systems enable companies to implement a multi-dynamic approach to knowledge management. The complex concept of 'ba' is introduced--a shared mental space for knowledge creation--which provides a foundation for knowledge creation. The authors explore the nature, context and enabling conditions for ART systems and show how ba can be employed in ART systems. A case study--of the Seven-Eleven Japan corporation is presented, whose outstanding success is based on the capitalization of market knowledge, striking a balance between supportive IT and human insight, to achieve a multi-dynamic approach to knowledge management. The company integrates several interlinked ba and ART systems.

Suggested Citation

  • Nonaka, Ikujiro & Reinmoeller, Patrick & Senoo, Dai, 1998. "The 'ART' of knowledge:: Systems to capitalize on market knowledge," European Management Journal, Elsevier, vol. 16(6), pages 673-684, December.
    • Handle: RePEc:eee:eurman:v:16:y:1998:i:6:p:673-684
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    Citations

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    Cited by:

    1. Schlegelmilch, Bodo B. & Chini, Tina Claudia, 2003. "Knowledge transfer between marketing functions in multinational companies: a conceptual model," International Business Review, Elsevier, vol. 12(2), pages 215-232, April.
    2. Laurenția Elena SCURTU, 2015. "KNOWLEDGE AND THEIR SHELF LIFE IN THE BUSINESS CYCLE Abstract : In the attempt to draw a definition to the business topics of the current period, we report to a string of descriptive key words, which ," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(Special I), pages 1-27, august.
    3. Fabio Corno & Patrick Reinmoeller & Ikujiro Nonaka, 1999. "Knowledge Creation within Industrial Systems," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 3(4), pages 379-394, December.
    4. Ali Rezaeian & Rouhollah Bagheri, 2018. "Modeling the Factors that Affect the Implementation of Knowledge Networks," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 12(1), pages 56-67.
    5. BERDUGO, Alain & SENE, Ismaël, 2000. "Ethique et knowledge-management," HEC Research Papers Series 707, HEC Paris.
    6. Philip, Jestine, 2018. "An application of the dynamic knowledge creation model in big data," Technology in Society, Elsevier, vol. 54(C), pages 120-127.
    7. Rice, Gillian, 2003. "The challenge of creativity and culture: a framework for analysis with application to Arabian Gulf firms," International Business Review, Elsevier, vol. 12(4), pages 461-477, August.
    8. Julio Cesar Acosta Prado & Reynaldo Hernández Reyes, 2012. "Externalización de procesos de negocio en tecnologías de la información y la gestión estratégica del conocimiento. Una revisión de la literatura," Dimensión Empresarial, Universidad Autónoma del Caribe, December.

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