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Benchmarking new product performance:: Results of the best practices study

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  • Cooper, Robert
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    Abstract

    Introducing new products into the marketplace is essential to a company's competitive position and long-term survival. Robert Cooper investigates the new product performance of a large number of North American and European business units and various best business practices that led to this performance. This novel benchmarking study identifies three main driving factors or best practices which will create winning new product effort.

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    Bibliographic Info

    Article provided by Elsevier in its journal European Management Journal.

    Volume (Year): 16 (1998)
    Issue (Month): 1 (February)
    Pages: 1-17

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    Handle: RePEc:eee:eurman:v:16:y:1998:i:1:p:1-17

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    Cited by:
    1. Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M., 2000. "The influence of business strategy on new product activity : the mediating role of market orientation," Serie Research Memoranda 0034, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Yuan Li & Yi Liu & Feng Ren, 2007. "Product innovation and process innovation in SOEs: evidence from the Chinese transition," The Journal of Technology Transfer, Springer, vol. 32(1), pages 63-85, April.
    3. Lee, Jong-Ho & Garrett, Tony C. & Self, Donald R. & Findley Musgrove, Carolyn S. ("Casey"), 2012. "Expressive versus instrumental functions on technology attractiveness in the UK and Korea," Journal of Business Research, Elsevier, vol. 65(11), pages 1600-1605.
    4. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998. "The influence of business strategy on market orientation and new product activity," Discussion Paper 1998-91, Tilburg University, Center for Economic Research.
    5. Ellen H.M. Moors & Rogier Donders, 2009. "Understanding consumer needs and preferences in new product development: the case of functional food innovations," Innovation Studies Utrecht (ISU) working paper series 09-03, Utrecht University, Department of Innovation Studies, revised Feb 2009.
    6. Cunha, Miguel Pina e, 2005. "Serendipity: why some organizations are luckier than others," FEUNL Working Paper Series wp472, Universidade Nova de Lisboa, Faculdade de Economia.
    7. Kitsios, Fotis C., 2006. "Services marketing in the hospitality economy: An exploratory study," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10043, European Association of Agricultural Economists.

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