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The development and commercialization of solar PV technology in the oil industry

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  • Pinkse, Jonatan
  • van den Buuse, Daniel

Abstract

In diversifying energy supply, the transformation of the energy industry has been identified as a key challenge for a sustainable energy future. This suggests that incumbent firms in this industry have a vital role in the development and commercialization process of renewable energy technologies. This paper provides a comparative analysis of oil and gas firms’ strategies regarding solar PV technology investments, a renewable energy technology that has seen explosive growth of late. The main aim is to examine the strategic approach of incumbent firms in the oil and gas industry towards the development and commercialization of solar PV technology. To investigate this, a multiple case study has been conducted within the European oil industry, focusing on the three largest oil and gas firms: BP, Royal Dutch/Shell, and Total. Findings show that oil and gas firms have difficulties with integrating solar PV technology in their supply chain. The analysis suggests that it is uncertain whether all oil and gas firms will abandon solar completely, as this depends to what extent they are able to generate profits. Nevertheless, there is currently a trend in the oil industry of leaving solar and positioning towards a ‘recarbonization’ of business activities.

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Bibliographic Info

Article provided by Elsevier in its journal Energy Policy.

Volume (Year): 40 (2012)
Issue (Month): C ()
Pages: 11-20

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Handle: RePEc:eee:enepol:v:40:y:2012:i:c:p:11-20

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Web page: http://www.elsevier.com/locate/enpol

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Keywords: Renewable energy; Solar photovoltaic; Oil and gas industry;

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References

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  8. William J. Baumol, 2002. "Entrepreneurship, Innovation and Growth: The David-Goliath Symbiosis," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 7(2), pages 1-10, Summer.
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Cited by:
  1. Bram Verhees & Rob Raven & Frank Veraart & Adrian Smith & Florian Kern, 2012. "Interrogating Protective Space: Shielding, Nurturing and Empowering Dutch Solar PV," Eindhoven Center for Innovation Studies (ECIS) working paper series 12-04, Eindhoven Center for Innovation Studies (ECIS), revised Sep 2012.
  2. Bram Verhees & Rob Raven & Frank Veraart & Adrian Smith & Florian Kern, 2012. "Interrogating Protective Space: Shielding, Nurturing and Empowering Dutch Solar PV," Working Papers 12-04, Eindhoven Center for Innovation Studies, revised Sep 2012.

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