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Willingness to pay for carbon offset certification and co-benefits among (high-)flying young adults in the UK

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Author Info

  • MacKerron, George J.
  • Egerton, Catrin
  • Gaskell, Christopher
  • Parpia, Aimie
  • Mourato, Susana

Abstract

Voluntary carbon offsets represent a growing share of the carbon market as a whole, and have the potential to contribute to meeting greenhouse gas emissions targets and reducing anthropogenic climate change. Certain offset project types may also deliver co-benefits including safeguarding or promoting biodiversity, supporting human development and poverty reduction, and enabling market and technology development in low-carbon sectors. These co-benefits might encourage consumers to participate in the voluntary offset market, depending on their effects both on consumers' willingness to pay (WTP) for offsets and on implementation costs. However, the offset market is not yet sufficiently developed to give a clear indication of consumer WTP for offsets with varying attributes. This exploratory stated preference study therefore uses a choice experiment to estimate WTP for certified and uncertified offsets, with or without these specific co-benefits, in an aviation context. It is, to the best of our knowledge, the first to do so. Our results suggest that uptake of voluntary offsets may be encouraged by investing in projects with co-benefits and by emphasising those co-benefits to consumers. They also suggest that certification regimes will add value to offsets, helping compensate for increased costs, provided that consumers are made fully aware of them.

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Bibliographic Info

Article provided by Elsevier in its journal Energy Policy.

Volume (Year): 37 (2009)
Issue (Month): 4 (April)
Pages: 1372-1381

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Handle: RePEc:eee:enepol:v:37:y:2009:i:4:p:1372-1381

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Web page: http://www.elsevier.com/locate/enpol

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Keywords: Voluntary carbon offsets Choice experiments Contingent valuation;

References

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Citations

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Cited by:
  1. Lim, Hea-Jin & Yoo, Seung-Hoon, 2014. "Train travel passengers' willingness to pay to offset their CO2 emissions in Korea," Renewable and Sustainable Energy Reviews, Elsevier, vol. 32(C), pages 526-531.
  2. Douadia Bougherara & Sandrine Costa & Mario Teisl, 2013. "Making or Buying Environmental Public Goods: Do Consumers Care?," Land Economics, University of Wisconsin Press, vol. 89(4), pages 767-781.
  3. Parnphumeesup, Piya & Kerr, Sandy A., 2011. "Classifying carbon credit buyers according to their attitudes towards and involvement in CDM sustainability labels," Energy Policy, Elsevier, vol. 39(10), pages 6271-6279, October.
  4. Blasch, Julia & Farsi, Mehdi, 2012. "Retail demand for voluntary carbon offsets – a choice experiment among Swiss consumers," MPRA Paper 41259, University Library of Munich, Germany.
  5. Koistinen, Laura & Pouta, Eija & Heikkila, Jaakko & Forsman-Hugg, Sari & Kotro, Jaana & Makela, Jarmo & Niva, M., 2011. "Impact of meat type, methods of production, fat content, price and carbon footprint information on meat choice," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114710, European Association of Agricultural Economists.
  6. Andreas Lange & Andreas Ziegler, 2012. "Offsetting versus Mitigation Activities to Reduce CO2 Emissions: A Theoretical and Empirical Analysis for the U.S. and Germany," CER-ETH Economics working paper series 12/161, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.
  7. Chen, Fang-Yuan, 2013. "The intention and determining factors for airline passengers' participation in carbon offset schemes," Journal of Air Transport Management, Elsevier, vol. 29(C), pages 17-22.
  8. Achtnicht, Martin, 2011. "Do environmental benefits matter? Evidence from a choice experiment among house owners in Germany," Ecological Economics, Elsevier, vol. 70(11), pages 2191-2200, September.
  9. Johannes Diederich & Timo Goeschl, 2014. "Willingness to Pay for Voluntary Climate Action and Its Determinants: Field-Experimental Evidence," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 57(3), pages 405-429, March.
  10. Löschel, Andreas & Sturm, Bodo & Vogt, Carsten, 2013. "The demand for climate protection—Empirical evidence from Germany," Economics Letters, Elsevier, vol. 118(3), pages 415-418.
  11. Yohan Kim & Sunyoung Yun & Joosung Lee, 2014. "Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S," Sustainability, MDPI, Open Access Journal, vol. 6(6), pages 3338-3356, May.
  12. Löschel, Andreas & Sturm, Bodo & Uehleke, Reinhard, 2013. "Revealed preferences for climate protection when the purely individual perspective is relaxed: Evidence from a framed field experiment," ZEW Discussion Papers 13-006, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
  13. Roger Fouquet, 2011. "The Demand for Environmental Quality in Driving Transitions to Low Polluting Energy Sources," Working Papers 2011-11, BC3.
  14. van Birgelen, Marcel & Semeijn, Janjaap & Behrens, Pia, 2011. "Explaining pro-environment consumer behavior in air travel," Journal of Air Transport Management, Elsevier, vol. 17(2), pages 125-128.
  15. Diederich, Johannes & Goeschl, Timo, 2011. "Willingness to Pay for Individual Greenhouse Gas Emissions Reductions: Evidence from a Large Field Experiment," Working Papers 0517, University of Heidelberg, Department of Economics.

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