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Voluntary electricity conservation of households after the Great East Japan Earthquake: A stated preference analysis

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  • Tanaka, Makoto
  • Ida, Takanori

Abstract

This paper examines the voluntary electricity-saving awareness of households after the Great East Japan Earthquake and the subsequent accident at the Fukushima nuclear power station. We conduct a conjoint analysis of consumer stated preferences for the settings of air conditioners, refrigerators, and the standby power of electrical appliances, based on a web questionnaire survey administered in the areas supplied by the Tokyo Electric Power Company (TEPCO) and Kansai Electric Power Company (KEPCO). The main findings of this paper are as follows. First, we observe awareness of voluntary electricity conservation among the households in both the TEPCO and KEPCO areas after the disasters. Second, awareness of voluntary power saving is higher in the TEPCO area, which has been directly affected by the electric power shortages, in comparison with the KEPCO area, where there was no such direct impact. Third, if power prices are to be further raised, the consumer responses to the price changes would be small in both areas. Furthermore, we show that the potential voluntary reduction in electric power consumption of a household in the TEPCO area is 26% more than that in the KEPCO area during the summer peak periods.

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  • Tanaka, Makoto & Ida, Takanori, 2013. "Voluntary electricity conservation of households after the Great East Japan Earthquake: A stated preference analysis," Energy Economics, Elsevier, vol. 39(C), pages 296-304.
    • Handle: RePEc:eee:eneeco:v:39:y:2013:i:c:p:296-304
    DOI: 10.1016/j.eneco.2013.05.011
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    Cited by:

    1. Shin Kinoshita, 2020. "Conjoint analysis of Japanese households’ energy-saving behavior after the earthquake: The role of the preferences for renewable energy," Energy & Environment, , vol. 31(4), pages 676-691, June.
    2. Morita, Tamaki & Managi, Shunsuke, 2015. "Consumers’ willingness to pay for electricity after the Great East Japan Earthquake," Economic Analysis and Policy, Elsevier, vol. 48(C), pages 82-105.
    3. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    4. Osamu Kimura and Ken-Ichiro Nishio, 2016. "Responding to electricity shortfalls: Electricity-saving activities of households and firms in Japan after Fukushima," Economics of Energy & Environmental Policy, International Association for Energy Economics, vol. 0(Number 1).
    5. Satoshi Nakano & Ayu Washizu, 2017. "Changes in consumer behavior as a result of the Home Appliance Eco-Point System: an analysis based on micro data from the Family Income and Expenditure Survey," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 19(3), pages 459-482, July.
    6. Irwin, Nicholas B. & McCoy, Shawn J. & McDonough, Ian K., 2021. "Water in the time of corona(virus): The effect of stay-at-home orders on water demand in the desert," Journal of Environmental Economics and Management, Elsevier, vol. 109(C).
    7. Niematallah Elamin & Mototsugu Fukushige, 2017. "The 2011 Japanese energy crisis: Effects on the magnitude and pattern of load demand," Discussion Papers in Economics and Business 17-19, Osaka University, Graduate School of Economics.
    8. Guojun He & Takanao Tanaka, 2019. "Energy Saving Can Kill: Evidence from the Fukushima Nuclear Accident," HKUST IEMS Working Paper Series 2019-67, HKUST Institute for Emerging Market Studies, revised Sep 2019.
    9. Fettermann, Diego Castro & Cavalcante, Caroline Gobbo Sá & Ayala, Néstor Fabián & Avalone, Marianne Costa, 2020. "Configuration of a smart meter for Brazilian customers," Energy Policy, Elsevier, vol. 139(C).
    10. Bernadeta Gołębiowska, 2020. "Preferences for demand side management—a review of choice experiment studies," Working Papers 2020-05, Faculty of Economic Sciences, University of Warsaw.
    11. Shin Kinoshita, 2017. "Japanese Households Energy Saving Behaviors Toward Social Risks by Conjoint Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 7(6), pages 78-84.

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    More about this item

    Keywords

    Great East Japan Earthquake; Power shortage; Electricity conservation; Conjoint analysis; Stated preference analysis;
    All these keywords.

    JEL classification:

    • D3 - Microeconomics - - Distribution
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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